Customized products have made a transition from a being a trend to generally making a space in our everyday lives. The credit for this largely goes to online stores selling customizable products. The availability of customized products in a few clicks has led to the success of the industry. With the rising competition in the printing industry, it is important to live up to your customers' expectations to survive and succeed in your business.
One of the most important factors that determine the success of your web to print business is the product design tool you offer your customers. Here is a list of 6 qualities your product design tool must have to succeed in this industry.
1. It should be compatible across browsers.
The foremost thing you need to check about your product designer tool is if it is compatible across the major browsers. Any glitches in your software across these browsers can adversely affect your store business. Mozilla Firefox, Internet Explorer, Google, Safari, Bing, etc. are some of the browsers you need to do a test run on. Apart from that, also make sure your product design tool works proficiently on multiple devices be it computers, laptops, tablets, or mobile phones.
2. It should allow social media sharing and login.
It wouldn't be wrong to say that the world is addicted to social media at the moment. As they are always online on these portals, it is easier for them to directly login from their social media account. Consider offering direct login instead of going through the whole process of new user subscription. You should also offer direct share buttons for the products designed by your customers. In lieu, you get more subscribers and people sharing your products on social media platforms.
3. It should integrate well with your existing ecommerce website.
No matter which ecommerce platform (Magento, Woocommerce, Shopify, Prestashop, etc) you have used to make your ecommerce website, the product design tool should integrate seamlessly with it. For this reason it is also a good idea to choose a product designer that is built specifically for your technology platform. For example, if you have a magento ecommerce website, you would do well to use a Magento product designer for your store.
4. It should support multiple languages.
If you wish to expand your business across the globe, the first thing you need to do it to enable your product designer tool to accept various languages. You can do this by opting for multilingual support within the tool which converts the inputs at the front-end interface and back-end interface in your preferred language(s). Consider the local languages of the major countries and regions you want to target for your business.
5. It must have quality output for designed products.
To maintain the quality of your products, it's very important that the print you are offering is of the best quality. For that, you need to ensure that your tool provides quality outputs of the customized products. If your final design is already of good quality, you can avoid hiring a dedicated designer to do the editing before final print.
6. It should provide multiple product options to the customer.
One of the reasons why customers prefer online shopping for customized products is that they get a huge variety of products at a single place. Give your customers a lot of choices to choose from. Your product designer tool should ideally list out all the products available for personalization in the gallery. It should be easily accessible by the customers. Proper and precise instructions should be provided on how to design the particular products.