There are a couple of challenges in the promotional products sector that keep business owners on their toes. Getting these products designed and marketing them to recipients involves a lot of work.
Additionally, with recent consumer trends, there is an increase in demand for customization. The process of designing each product separately is time-consuming and requires significant human resources.
Result? Companies in this sector get so occupied with the entire process of finalizing designs and printing that they hardly get any time to market or grow their business.
To tackle these challenges, businesses have started adopting tools like a Promotional Product Designer Tool.
How can a designer tool for promotional products be beneficial for your business? We have covered everything in this post.
For first-time entrepreneurs looking to start their own business, this post reveals a solution to build their website in minimum time and at a reasonable cost.
Here’s what the post covers:
- Challenges Faced by Online Promotional Products’ Store
- How Promotional Product Designer Tool Can Ease the Process
- Launch Your Website with Web-to-print Storefront
- Additional Strategies to Get More Customers
Challenges Faced by Online Promotional Products’ Store
1. Communication Errors Leading to Loss of Sales
If you sell promotional goods, you know how difficult it is to manage all the operations seamlessly, from product conceptualization to handling manufacturers and suppliers.
With more stakeholders involved, there is a higher chance of miscommunication. For example, there is a constant back and forth between your end-user and the art department before processing an order.
This results in faulty designs, and ultimately an unsatisfied client will cancel the order and partner with your competitor.
2. Higher Product Returns Due to Lower Quality Print
Product return is a major concern for online businesses. There could be many reasons for an end-user returning a purchase: a product didn’t match its description, the quality of printed designs is not up to the mark, and so on.
If purchase returns are a challenge for you, giving your customers a way to create their designs is the best way to solve the issue. As shoppers get a real-time preview of their designs, they are more likely to be satisfied.
3. Difficulty in Rendering Mobile Experiences
Mobile commerce sales are likely to reach $3.56 trillion in 2021—22.3 percent more than 2020. Statistics on mobile shopping are promising enough to nudge businesses to think in a proper direction.
Your end customers expect you to deliver a seamless experience on mobile when designing their products. To enable your customers to create designs on the go, you need a promotional product design tool that works seamlessly on all devices.
4. Challenge of Acquiring and Retaining Customers
Shoppers today have a lot of options to choose from. They switch brands for free shipping, better quality, better experiences, etc. Having a customization tool in your store will enable you to provide an engaging experience. And as end-users get products tailored to their needs, they value your products highly.
5. More Resources and Less Productivity
As your business grows, manual ways of conducting operations no longer remain feasible. You have to hire additional professionals to design a product, communicate with your clients, handle shipping, etc.
Using the designer tool for promotional products, you can automate most repetitive processes to speed up the production process. To know all about the designer tool, check out the link below.
How Promotional Product Designer Tool Eases Everything
A Promotional Product Designer Tool, with its many features, can help overcome all these problems. The tool eases and quickens the process of creating personalized promotional products in bulk.
Let’s say you get an order from a company to create promotional products of all sorts like t-shirts, mugs, stationery, etc. With a tool, you can be assured that your end customers get products designed the way they want in a single click.
The process begins by choosing a product from the catalog. A user selects from the pre-loaded templates available which they can customize further. Below is a pre-set design that I have chosen.
Now, if a user wants to upload a logo or add text, they’ll be able to do so using the feature tab on the left. As per their requirements, they can edit the design too.
Your customer would want to add the same design to multiple products. For that, all they need to do is add similar products to the cart. From there they can change the quantity of products they want to purchase.
After adding to the cart, when they click on the buy now button, the design will automatically be added to the rest of the products. As shown in the image below, the design gets applied to other products. That way, they can quickly finish customizing and checkout.
Interested in getting a personalized demo of the Promotional Product Designer Tool? You are just a click away!
Here’s an in-depth overview of the cutting-edge features of the Promotional Product Designer.
Artwork and Template Manager That Speeds Up Customization
The tool enables you to create and import predefined templates and artwork. It saves end-users time to design a product from scratch. With minimum effort, your customers can create a dynamic process. Admins can manage everything from artwork name, category, price, etc. from the backend.
Text and Text Editor to Add Messages
Features like text, quotes, etc. make it easy for your user to add their company name, tagline, messages, etc. The best part of the tool is the rich text editor that gives users the freedom to be creative. They can try new fonts, manage opacity, object position, etc.
Custom Image Upload to Add a Personal Touch
Let users add company logos, team images, etc. to their products. The tool enables them to upload custom images from phone galleries or social media accounts using personalized image upload. As per their choice, users can use different filters and effects to enhance the image.
Bleed Cut Safe Margin to Avoid Potential Errors
Options like bleed cut safe margin are important, especially for business cards, greeting cards, notebooks, etc. If there is a logo or text on the edge of a template, it is likely to appear slightly cut off in the final product. To avoid such errors, our Promotional Product Designer comes with a safety margin that warns an end-user not to add designs outside the line.
Name and Number Import
If you sell sports apparel, this is a must-have feature. The name and number import feature enable users to upload a bunch of names and numbers. Additionally, they can get a preview of all the products in one go using the preview feature.
Dynamic and Live Pricing System
Manual management of price estimation requires sales reps to initiate the quote process, keep updating if there are add-ons, etc. This delays the work and is vulnerable to human error. With a product design tool, an admin can set the pricing of elements, and the final price will be calculated in real-time, including additional charges.
Add Warning Messages
The tool also enables business owners to take care of printing and image resolution. For example, an admin can add low resolution or print area warning messages which will appear on the front end. This notifies customers about the resolution limit in real-time.
Print-ready Files and Editable PDF
Using the Promotional Product Designer, you can enable print-ready files that help you automate the entire process of pre-press. It enables you to generate print-ready files including vector, non-vector, and PDF files. With an editable PDF, you can edit the final PDF to make changes in the design again.
When creating templates, this feature of the Promotional Product Designer enables admins to lock specific objects. For instance, if you want to lock the position of the logo and enable customization only for the rest of the part, you can easily do so.
What makes our Promotional Product Design Tool stand out from the rest is its unique features and ease of use. We believe that any businesses’ success lies in its ability to cater to experiences that are personalized.
Our tool focuses on providing an interface that is specialized as per the industry you cater to. Based on what products you sell you can deliver a tailored experience. Moreover, the intuitive and interactive interface ensures that your end customers can customize with less effort and in less time.
To explore the features of both the tool and admin panel, get a personalized demo. You surely do not want to miss choosing the best Promotional Product Designer tool for your business.
How First-time Entrepreneurs Can Get Started with Promotional Products’ Business
(Custom Swag Box by Swag.com is a Good Product Idea)
Starting a promotional products business online requires you to understand your target market and choose a niche. There are two ways you can sell promotional products. You either choose a B2B model or a B2C model.
Once you decide on a model, the next step is to find products to sell. Analyzing your competitors, searching on marketplaces like Amazon will help you find trending product ideas.
Consider products that are evergreen. The most popular promotional items include face masks, tote bags, outerwear, tech accessories, drinkware, etc. You can even sell swag boxes just the way Swag.com does.
Handpicked Related Read: A Complete Guide to Start Promotional Products Business
Launch Your Website with Web-to-print Storefront
There are a lot of ways you can start selling online. You can sell on social media platforms like Instagram or Facebook using their shop features or sell on marketplaces like Amazon.
But at the end of the day, your end customers look for a brand that they can trust. And a website allows you to establish that credibility and ultimately build a brand with a growing and loyal customer base.
We understand that building a website from scratch is a long process and requires much investment. Hence, we offer an alternative; a ready-to-use web-to-print storefront.
Our web-to-print store fulfills all your print requirements, streamlines business operations, and helps achieve marketing goals. Plus, it has a fully functional product design tool.
Sell customizable promotional products using a Promotional Product Designer Tool. Read all about it here.
Additional Strategies to Get More Customers
This section covers a few tips to help you attract and convert more customers to your online store.
1. Promote Positive Customer Reviews
According to BrightLocal, 85% of consumers trust online reviews as much as personal recommendations. The same survey found that 57% of customers visit a company’s website after reading positive reviews.
This means, to get visitors to your site, you need to share positive reviews of happy customers.
Now comes how to get more reviews. First, make all your social media platforms accessible so customers can reach out with comments. Google my Business is another place where your potential customers search for your products. Encourage your loyal customers to leave reviews using Google by offering incentives.
(Highlight ratings and reviews on your website)
As far as showcasing reviews on your website is concerned, build a testimonial page or feature reviews on your product pages.
2. Start a Reward Program
Loyal customers often convert and spend more money with brands they like. Moreover, 78% of loyal customers are willing to spread the word to their friends and family.
In short, loyal customers are your biggest brand ambassadors, and it is crucial to retain them.
A loyalty program will help push customer loyalty by providing rewards to such loyal customers. You can reward for actions like registration, referrals, social shares, etc.
For example, you can encourage customers who have already purchased using a designer tool to recommend others to try that tool. That way, more people will get to know about what you do and what you offer.
What rewards you can offer depends entirely on you. Free shipping, percentage off, store credit are some common types of rewards.
3. Use Social Media to The Fullest
(On-demand marketplace Zazzle using YouTube to share Q&A, trends, new features, etc.)
As mentioned above, you first need to be more accessible on social media platforms for more customers to reach you. If you already have a business account on Facebook or Instagram, consider adding YouTube to your marketing strategy. YouTube is the second-largest search engine in the world. Creating and sharing videos that help your end reader helps in building brand awareness.
You can share videos on industry-related tips, new products that you introduce, etc. If you are planning to have a designer tool, then you can even share a how-to guide. The possibilities are endless.
4. Revamp Your SEO Efforts
With more customers shopping online, SEO has been crucial for businesses throughout 2020, and we expect the coming years to be the same.
SEO is much more than finding and using the most popular search terms. Google algorithm is getting smarter with each passing day and using human input. Prioritize writing content that appeals to humans first and search engines second.
That does not mean you ignore keywords etc. The idea is to revamp your SEO strategy and bring a fresh outlook. Stuffing search phrases will not help. Instead, use keywords in the right places in your copy for better results.
(Page experience is now a new ranking factor)
Secondly, do not overlook user experience. Error pages, dead links, etc., keep potential customers away from your website. A seamless experience, on the other hand, will improve rankings and conversion.
Grow Your Online Business with a Promotional Product Design Tool
Integrating a Promotional Product Design Tool increases customer satisfaction and plays a huge role in the overall growth of your business. Our flagship product – product design tool is fully functional and feature-rich that can turn your promotional products business into a design studio.
Our mobile-friendly software is compatible with any eCommerce platform and works on any product that has a printable surface. Plus, as your business grows, you can keep including additional features like quote manager, configurator, 3D preview, and more. You have our complete support right from installation to troubleshooting.
Whether you want to grow your business using a customization tool or need help setting up an online store, we are just a message away. Let us know your requirements, and our team will get in touch with you.
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