The bug of online shopping has bitten everyone. Right from pin to plane, you can order everything online from the comforts of your home. For ecommerce store owners, it has been quite a journey. Initially, they used to sell what everyone does. But thereafter, things became a little complex as customers started demanding for customized products. The ones who were able to provide with the same achieved unprecedented success. And the ones who didn't, incurred losses.
Fortunately, or unfortunately, this journey of ecommerce has not ceased at customization. "Individualism" is the new trend. Which means, customers demand for one-of-a-kind product. A product exclusively built for them. With demands like this, it is difficult to dive into the psyche of your customers. A quote by Paul Ginn, a B2B strategist and a tech writer says "Personalization is pointless without knowing the individual. Understand the dreams, hopes, and fears that motivate your customers, then hit them where it counts."
As an ecommerce store owner, you cannot possibly serve the need of each of your customers. And hence, you need to empower them to design the products of their choice on their own. To make this possible, you might have to integrate an online product design software with your website. Using it, your customers can design whatever they want, the way they want.
Today, we will try to understand how these product designer tools have transformed the online shopping scenario. So, here we go:
Ample Amount of Choices
The era wherein the customers were supposed to choose from the available products has gone. If they want a product in red color and they do not find it, they are sure to go to another e-store. And it is not as time consuming as visiting different brick and mortar stores. But with an Online Product Designer Tool, customers can never fall short of choices. This is because, the tool comes with a huge color template and clipart libraries.
By choosing the color design of their choice, the customers can design the product themselves and place an order with the e-store owners. If they find the tool to be user-friendly, they are likely to keep coming back to the e-store.
Boosts the Scope of Customization
A custom product designer dramatically expands the possibilities of selling different products. How? Well, as customers can design everything right from pens and stationery to mugs and diaries, you can sell anything and everything on your e-store. If you are a start-up, you can start with one product. But as and when your business grows, you can consider providing more products having printable surfaces.
To get better response from your customers after integrating the tool, you can hold competitions and show demos to attract your customers. Once they know how to use it, you can let them design the product of their choice. Remember, the more number of products you provide, the better it is for your business.
Offers Individualized Services
We discussed the concept of "individualism." With a product designer tool in place, you can provide just that. Let us say your customer wants a Red Game of Thrones themed T-shirt with "I drink and I know Things" embossed in silver on it. Well, you can give them exactly that. It is just that you need to provide them with the image of red colored t-shirt and they can place the quote themselves using your online product designer tool.
The above example is just about t-shirt customization. The scope of what all your customers can individualize, is infinite. It is just that the product should have a printable surface and the software should be compatible with your printing device. You just need to ensure that you integrate a software which is compatible with all file formats.
Provides Efficient Customization
So, you integrate the tool that helps your customers to customize products. But is that it? Well, it certainly is not. When you offer a tool, it needs to run smoothly and efficiently. It should enable your customers to design their products without any assistance from the human resources of your business. For making the process of customization smooth, you need to offer a popular ecommerce platform. Search online and you will find an Online Product Design Software that works perfectly for your business.
These tools work perfectly with platforms like Magento, WooCommerce, Shopify etc. If the need be, you can also ask the product designer software provider to customize the tool according to your business requirement. They can add different modules and fields for the convenience of your customers.
A Product Designer Tool That Meets All Your Needs
What if you had a software which is platform independent and works smoothly with all files and formats? Wouldn't it be fantastic if you could meet all the personalization demands of your customers and provide them with exactly what they want? Well the good news is that – you can.
Take a look at what this custom product designer has in store for you.
Our all-inclusive web-to-print software solution is:
- Mobile First
- Filled with various features and functionalities that simplify the product customization process
- Highly secure and protects all the user-data
- Multi-lingual and works with several languages
If you are willing to offer your customers with products that go beyond the generic realms, you must think about integrating a product designer tool with your website. Get in touch with us and discuss your requirements.