The web-to-print business model presents a great opportunity for ecommerce entrepreneurs and traditional printing businesses to leverage technology to simplify the often complicated and time consuming process of doing custom printing on your favourite products. Not to mention the physical limitations of an offline process.
But while there are many benefits of the web-to-print process it’s not free from its fair share of drawbacks. For a start, web-to-print is not meant for everyone as it involves good investment in infrastructure for example, printers, depending on the printing methods, and a quality web-to-print software and the profit margins after considering all the product and operations costs, is not very high. So unless your business volume is good and you are ready for some financial investment and a steep learning curve, your web-to-print venture may not take off.
In this infographic we have listed down all the pros and cons of the web-to print process that you should consider before jumping into this industry.