5 Benefits of Selling Custom Photo Albums [Bonus: How to Sell]

5 Benefits of Selling Custom Photo Albums [Bonus: How to Sell]


Do you like looking at old photo albums and recalling happy times?

It feels amazing, right?


The laughter, and memories – all coming back to you.

There’s something truly special about physical photo albums that digital files just can’t replicate.

With a photo album business, you can help others capture and preserve their most cherished moments in a way that will last a lifetime.


Plus, with the global photobook and album market exhibiting a CAGR of 3.9% and expected to reach USD 4.39 billion by 2030, it’s also a venture that can be profitable and rewarding.

However, with great business opportunities comes great competition.


This is why, to make your business stand out, you need to come up with something unique. And that’s where custom photo albums come in.

Not only do they help you differentiate yourself from the competition, but they also create an emotional connection with your customers.

Take Shutterfly, for example. They revolutionized the industry by offering personalized photo books that allowed users to design their own albums.

By doing so, they provided customers with a unique and personal product that resonated with them on a deeper level.

In this blog, we’ll dive into the many benefits of selling custom photo albums and show you how you can start selling them in no time!

What are Custom Photo Albums?

Custom photo albums are a special type of album that can be uniquely designed to meet the specific needs and preferences of each customer.


They offer customers the freedom to choose the size, shape, design, and layout of their album, as well as the photos and captions they want to include.

Unlike traditional photo albums, which come pre-made and lack customization options, personalized photo albums give customers complete control over their final product.

These albums can be easily created and customized online using a computer or smartphone.

Customers can upload their favorite photos and arrange them in a unique way to tell a story or capture a specific event or occasion.

Custom photo albums come in a variety of sizes, colors, materials, and designs, so there’s something for everyone’s taste and style.

These albums are ideal for weddings, vacations, graduations, and other special events.

The ability to personalize the album and design it as per one’s own preference makes it a favorite choice among customers, especially among younger generations.

Start selling your custom photo albums today with Brush Your Ideas’ photo album design software!

Photo Albums vs. Photo Books

While photo albums and photo books share some similarities in terms of their purpose, there are also some key differences between the two.

Before we dive into the benefits of selling custom photo albums, let’s differentiate them from photo books.

Physical Format

Photo albums consist of printed photographs arranged in a book-style album.

The photos are typically arranged in chronological order or based on a specific theme or event.

The album itself is a physical object that can be held and passed around, allowing for a more tactile experience when viewing the photos.

On the other hand, photo books are designed and printed digitally, often resembling a magazine or coffee table book.

Photo books do not have physical prints like photo albums but rather are made up of digital images.

Page Count

Photo albums have a significantly higher page count than photo books.

This is because photo albums typically consist of physical prints that can be placed in plastic sleeves or adhered directly to the album pages.

In contrast, photo books have fewer pages. This is because the pages of photo books are made up of digital images that are printed onto photographic paper. (A photo printed on paper may not last longer than an originally developed photograph.)

Design Options

Both photo albums and photo books can be customized.

However, photo albums may have fewer design options as they primarily consist of printed photographs arranged in a specific order.

In contrast, photo books offer multiple customization options, including different layouts, themes, and text options.

Tangible Objects

One of the benefits of photo albums is that they allow for the inclusion of tangible objects such as pressed flowers or handwritten notes.

These objects can add a personal touch to the album and make it feel like a keepsake.

In contrast, photo books are limited to printed photos and do not allow for the inclusion of physical mementos.

Paper Type

Photo albums are typically printed on Endura paper, which is a high-quality photographic paper that ensures long-lasting photo preservation.

This type of paper is known for its vibrant colors, sharp details, and resistance to fading.

Photo books, on the other hand, use flexible art paper pages, which can come in different finishes such as matte or luster.

The paper used for photo books is typically thinner than that used for photo albums and may not offer the same level of durability and longevity.


Photo albums are ideal for holding a curated selection of special photos, such as professional wedding portraits or family portraits.

They allow users to organize and display physical prints in a way that is both attractive and functional.

Photo books, on the other hand, are designed to commemorate special occasions and holidays. They are typically more expensive than photo albums but offer a wider range of design options.


Photo albums are generally less expensive than photo books, primarily due to the difference in printing technology and materials.

Photo albums use physical prints, which are both less expensive than the digital printing process and the photographic paper used in photo books.

Photo books are typically more expensive than photo albums, depending on the size, paper, and cover material.

Benefits of Selling Custom Photo Albums

Providing a Personalized and Meaningful Product

Personalized photo albums are more than just a book filled with pictures!

They create a deeper emotional connection with your customers.

With custom designs, layouts, and photo selections, each album becomes a one-of-a-kind keepsake that customers will cherish for years to come.

Plus, unlike digital files that can get lost over time, photo albums are tangible and can be passed down through generations, making them a priceless family treasure.

Create Higher Levels of Customer Satisfaction

Selling custom photo albums can provide a significant boost to a photography business’s revenue, creating new opportunities for growth and expansion.

By offering a premium, personalized product that appeals to a wide range of customers, photo album printing businesses can generate more income and increase their profitability.

In fact, studies show that customers are willing to spend more on personalization, with 80% of business leaders reporting that customers spend an average of 34% more when offered personalized shopping experiences.

By tapping into this desire for personalization, photo album businesses can capitalize on new revenue streams and increase their bottom line.

Upselling Opportunities to Enhance the Experience

Custom photo albums also offer upselling opportunities, providing customers with additional options to enhance their experience.

For example, customers may want additional copies of their album to share with friends and family or add-ons, such as frames or photo printing services. By offering these extras, you can increase your revenue while providing customers with a more comprehensive and satisfying experience.

Target-Specific Demographics with Niche Marketing

Personalized photo albums can help you appeal to all demographics, such as couples, families, or individuals celebrating special occasions.

You can create a personalized experience that resonates with them. This targeted approach can help you stand out from the competition and increase customer retention and acquisition.

Modernization and Adapting to Changing Trends

In order to stay competitive in today’s digital age, photo album printing businesses need to adapt to changing trends and customer preferences.

This can include pre-selling albums by presenting them as a story, rather than just a collection of photos.

Additionally, offering customization through your website can make it easier for customers to access and purchase personalized photo albums.

This can also increase the reach of the business beyond its physical location.

By keeping up with modern trends and preferences, photo album businesses can stay relevant and attract new customers.

Bonus: How to Sell Custom Photo Albums

> Scenario 1: You already have an e-commerce store set up.

If you already have an e-commerce store set up, selling personalized photo albums can be super simple.

Integrate photo album design software:

To allow your customers to create custom photo albums, you need to integrate photo album design software into your e-commerce store.

Look for software that offers easy-to-use features such as photo upload and preview options, pre-designed templates, and customization options.

Create your custom photo album:

Once your photo album design software is integrated, your customers can start creating their custom photo albums.


Make sure to provide clear instructions on how to make a custom photo album and offer support if needed.

List your photo album for sale:

Once the customer has created their custom photo album, they can add it to their cart and complete the purchase.

Make sure to set up the pricing and shipping options for your photo albums.

You can also offer different sizes, materials, and covers to provide more options for your customers.

Promote your custom photo albums:

To let your customers know about your custom photo album offerings, you need to promote your store. Use social media, and other advertising channels to reach out to potential customers.

You can also collaborate with influencers or photographers to showcase your custom photo albums and get more exposure.

Check out our photo album design software today and start creating beautiful, personalized albums for your customers!

Scenario 2: You want to set up an e-commerce store to sell custom photo albums.

If you are starting a new business or are selling through a physical store and want to set up an e-commerce store, you can follow the below steps.

Choose a web-to-print solution that meets your needs. Look for a solution that offers an online store, a design tool, and an order management system. Brush Your Ideas is one such solution that can help you get started.


Set up your online store. This will involve choosing a domain name, selecting a web hosting service, and installing your web-to-print solution.

Configure your online store. This includes setting up your product categories, pricing, and shipping options.

Set up your photo album design tool. You will need to customize the design tool to match your brand and product offerings.

Set up your payment gateway. You will need to choose a payment gateway that allows you to accept online payments.

Launch your online store. Once you have everything set up and tested, you can launch your online store and start promoting your custom photo albums to your target audience.

With Brush Your Ideas, you can quickly set up your online store, use our intuitive design tool to create custom photo albums, and manage your orders seamlessly.

Try our Web solution today and start selling custom photo albums online with ease!

Wrapping It Up

And that’s a wrap, folks!

Selling custom photo albums is not just a money-making venture, it’s an emotional journey that allows you to connect with your audience in a meaningful way.

Plus, let’s be real, nothing beats the feeling of flipping through a physical photo album – no digital device can replicate that!

But if you’re feeling overwhelmed by the whole process of starting your own custom photo album business, Brush Your Ideas can help.

With 16 years of expertise and a personalized approach, they can help you get started with your online custom photo book business in no time.

So why not give it a shot?

All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Neha Jain

Neha Jain

Neha Jain is a content writer and has recently completed her master's in Business Administration. A newly-turned-writer, she spends most of her time exploring and learning about the technicalities of writing. Her goal is to help readers understand highly complex processes or concepts in a straightforward way. In her free time, she likes to groove to Taylor Swift's music and read poetry.

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