Brush Your Ideas

How to Create a Web-to-Print Store like VistaPrint

  • Web to Print
  • Sulabh Chauhan
  • share
August 17 2020

Customization is the new trend. Wherever you go and whichever industry you see, customization and personalization is in high demand. Especially in the printing industry. If you are also thinking of making it big with personalization in the printing industry, VistaPrint is a great example to follow.

Vistaprint, a Cimpress company, headquartered in Ireland, empowers millions of business owners worldwide to market themselves professionally. It offers a wide range of quality products at affordable prices along with design tools to let customers create custom things to convey their messages across or wear their personalities. 

Founded by Robert Keane, this company aims at giving small business owners access to high-quality, custom printed products that bigger companies with bigger print budgets would generally enjoy. About 20 years later after its foundation, Vistaprint has now consolidated its market-leading position. With a state-of-the-art research center in Switzerland and products printed in the Netherlands, it ensures its customers continue getting benefits from the latest technological innovations. 

At Brush Your Ideas, you can get help emulate/clone VistaPrint and set up a store with a similar flow. 

Read on to know how...

How Your Store Would Look Like

As per VistaPrint’s current web page structure, you can see that there is a menu of all the products they offer at the top. On clicking a menu item, a drop-down submenu opens with all products showing up kept in that particular category. VistaPrint Homepage

Once a customer chooses to click on a particular product, they get redirected to the product page. On the product page, customers get to see the highlight features of the product.

VistaPrint product detail page

Following that, customers have to choose orientation - vertical or horizontal, a suitable size option, quantity, etc.

VistaPrint product attributes

Customers then get an online product designer tool that redirects them to the product design page when clicked. 

Remember - customization options can vary from product to product and can be more or less in number. 

On VistaPrint’s homepage, they also display a banner image containing their latest trending product which is currently a custom mask. Following the banner image are their USPs and featured products with images each. This helps grab the customers’ attention more and they easily notice all products the store offers.

VistaPrint's Order Processing Flow

An important thing to note is the business flow of VistaPrint. They offer customized marketing materials for all kinds of purposes. Whether it is for personal use or a big business, VistaPrint can help you out. Further, their offerings are easy to fit any budget, style, or occasion.

So, the thing you can learn from VistaPrint is that you must have the ability to provide customization to cater to a wide range of audience and their needs. 

Requisites to Develop VistaPrint Clone

By now, you must have understood one thing clearly. To clone a leading print store like VistaPrint, the two indispensable requirements are: 

- A web store

- An online product designer tool

Although we at Brush Your Ideas can help you by building a website and your own online product designer tool from scratch, we recommend using our ready-to-use online product designer tool and set off on your web-to-print journey. 

Take a look at the list of advantages our Brush Your Ideas online product designer tool can provide: 

- An all-inclusive platform-independent tool

- Mobile-first approach

- Feature-rich library

- Custom Image Upload

- Provides customization options as per requirements

- Support for all printing files and formats

- Fit for printing on all printable surfaces

- Elemental Pricing

- Multiple printing methods and options

Let’s walk you through each feature it offers.


As the name indicates, BYI online product designer tool works on all major ecommerce platforms. No matter which ecommerce platform your store is on, you can integrate this extension seamlessly with your store and offer customization within a few days. 

Mobile Responsiveness

Today, no business can maximize its outreach unless it is mobile-first. This implies, no matter what device customers use, they can design products right from their device.

Feature Rich Library

With a library of over 10000+ clipart images, texts, artworks, and templates, customers never fall short of designing options. These all creative clipart images and templates can give your customers’ designs a perfect look. Further, you can also upload your own custom images.

Personal Image Upload

Besides, your customers can also upload any custom image from their gallery or collection they want to get printed on the product and enhance personalization further. 

Customizations as Per Requirements

If you think that our built-in features are not sufficient and needs additional functionality to serve your purpose, our team can do that for you. 

Support for all printing files and formats

No more worrying on emphasizing over print-ready file formats. Brush Your Ideas allows you to work with all kinds of files and formats. And your customers won’t ever have to resend their files or sacrifice the quality of the print again. Whether it is a .jpg, .jpeg, .tiff, BYI supports them all.

Fit for all Printable Surfaces

Mugs, Pen Drives, Shoes, Gifts, and more - BYI provides support for printing on almost all such printable surfaces.

Elemental Pricing

Pay as much as you use! - Yes, BYI follows the same. As per the design elements your customers choose for design, you can charge them. No more negotiating and complaints as it lets you display all pricing options right on your storefront for customers to pick from and that’s it. Enhanced transparency and feasible rates. 

Support for Multiple Printing Options

It offers support for multiple printing technologies - be it screen printing, DTG, or any other. This way, you can reach out to a large number of customers with different printing method requirements easily and expand your customer base. 

Ready to create VistaPrint Clone?

So, if you are looking to make your own web-to-print store like VistaPrint, Brush Your Ideas can help you do that with ease.

To get assistance in launching your print store, you can get in touch with us via and our team will revert to you in 24 hours.


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Sulabh Chauhan

With experience in content writing and a good command over Grammar, Sulabh Chauhan is always up for innovative writing. He also possesses good research skills that become the source of valuable content in his posts. With an inclination towards exploring the printing technology, he keeps searching for the latest trends and printing industry practices. He is such a big cinephile that hardly any Friday of his life passes without a movie in a cinema hall!