The most wonderful time of the year is almost here!
And it's the perfect occasion for you to make the most out of your online store.
Don't believe me?
Here is the proof.
Now that looks like a big opportunity to give a boost to your sales this year.
But how to go about it?
I know that's a big question and you might already be in the nitty-gritty of not letting go a single sale opportunity. But when it comes to earning extraordinarily, you need to provide that added value to your customers.
Hence, before creating new marketing strategies, emails, newsletters, and hundreds of other things for the holidays, it is important to focus on the main thing.
The holiday product catalog.
Therefore, today I've brought to you the most trending products to spice up your product catalog for holiday 2019.
But before we dig deep into that, here are some statistics to help you determine the efforts you need to put during those important shopping days.
- Thanksgiving: When most brick and mortar stores remain closed on this day, last year US consumers spent a record-breaking amount of $3.7 billion online!
- Black Friday and Cyber Monday: In 2018, Cyber Monday was the highest online selling day of the holiday season. It made a total of $7.9 billion in online sales alone. Literally made history in US eCommerce. Also, Thanksgiving and Cyber Monday generated 19.2% of total holiday revenue!
- Christmas Sales: An average of 28.8% US shoppers start their Christmas shopping in November. Also, 62% of Americans buy their gifts in the last week before Christmas. Also, in 2018, U.S. households spent an average of $1,536 during the Christmas period.
Looking at the numbers one can only imagine the competition.
So, to stand out of the crowd, you have to have a special range of products or you could also offer product personalization.
Let's have a look at the best products to sell over the holidays.
Hoodies and Sweaters
Holidays mean flaunting cozy hoodies and sweaters along with your favorite chocolate cookies. When the skies are blue, these can make a great fashion statement. Also, customers love to gift such hoodies and sweaters to their loved ones for the holidays. And if your store offers personalization, they can use their creativity and create products they will love. Like they can create and order specialized sweaters for special occasions like Ugly Sweater Day which is on the 20th December.
Pro Tip: People tend to buy sweaters more than hoodies, sweatshirts or t-shirts. So, you can work your marketing and product strategies accordingly. Look at the below data.
There is always a spike in finding Christmas clothing especially in November and December, so people mostly consider buying Christmas sweaters to be prepared for their holiday as well as the cold season. And if they can create products with their own designs, nothing can be better than that.
Imagine how great it would be if you could have your own custom made "Unagi" sweater.
One of the best-selling items during Christmas. Why? Because people love coffee! Some of them also love drinking hot chocolate as it tastes better than anything else during those cold winter days. Also, they are the best gifts for holidays with a bit of personalized touch. If your customers are confused about what to gift, they can definitely go for these mugs. Especially when it's a kids' party or a get-together or giving them away as a return gift.
No WhatsApp or text message can match the feeling of getting a handwritten card. The studies say that nine out of ten households buy greeting cards each year for holidays. Other mind-blowing stat: people buy about 7 billion cards every year! 7 BILLION!
But sometimes what stops most people from buying a greeting card is limited space to write their message or the odd designs they have. So, if you offer greeting cards in your e-store, integrating a card designer tool would give your customers the freedom to design their own cards for the holiday. You can check out the demo of our card designer tool over here.
Why use traditional photo calendars when we have Google Calendar and other thousand calendar apps available?
Well, customers can personalize such calendars which suit their theme and style. They can make a monotonous thing, like a calendar, a memorable piece of art by adding their favorite pictures. Additionally, they can also mark special days or dates with a different theme. It can be a great planner as well. Plus, it is the end of the year. So, it can be a thoughtful gift that your customers can give to someone.
What do you wear to add that vogue in your winter outfit?
When you are all wrapped in a big trench coat, adding a Beanie can really make a difference. If we talk about the demand, people start searching the most from the month of September. And if your customers could get their favorite Beanies with a touch of their style, nothing would make them more satisfied. Hence adding them to your catalog will only give you profitable sales.
We have thousands of pictures on our phones. But what happens when it comes to finding that one particular photograph? You try scrolling through the gallery but can't find it as you might not have organized your pictures. Hence Photo Albums could play a huge role, especially for occasions and events. They are a timeless reminder of our important days. Plus, they make people feel more connected with their memories.
Their total predicted global sales is $6.51 Billion By 2022. And Holidays are just the best to capture some amazing moments and store them in an album to cherish them whenever needed.
Whether it is a backpack, a stylish tote bag, or a simple bag for gift packages, it is one of the most in-demand products during holidays. Plus, when plastic use is getting limited day by day, a printable bag for gift packages can go a long way for other uses as well. Also, if you integrate the Product Designer Tool with your e-store, customers can design their own bags just by adding a few animated pictures, shapes, colors, and more.
Skin and Covers
For gadget lovers, Skin and covers play an important role. Because they make their gadgets more interesting and protect their devices from dust and dust bunnies. But what happens usually is that they don't find creative designs online. So, if you offer personalization for skin and covers, customers can add a creative touch to make their favorite skin or cover. Even though these products cost less, if offered at the right time, they sell well, giving you maximum return on investment.
Are you ready to Sell These Trending Products?
Now that you are all equipped with the best products to sell during the holidays, you can start working on your designs and get your catalog ready. To introduce personalization to your catalog, you can also go for our product designer tool.
To know more about it, check out our live demo.
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