Brush Your Ideas

Things to Consider While Choosing Product Design Software

November 21 2017

With time, the demand for custom printed products have been on the rise. And it is becoming more ubiquitous. It has become ever essential for the online print businesses to utilize sophisticated equipments to keep the customers merely ‘interested'. Therefore, an online product design tool is quite essential to stay up-to-date with the demands of the industry.

It has been realized that the web to print industry is one of the fastest growing, most innovative as well as profitable businesses in the international market. Hence, if you are planning to start your own online custom printing business, you would be keen to invest in magento product design software to enable online users to customize their own products with most user friendly & productive tools.

This will enable your users to produce more custom printed products efficiently and cost-effectively. Additionally, you will have the maximum attention of your target audience. On the other hand, it makes custom designing simpler, leading to faster production. As your users will be creating their own designs, the question of sourcing new & interesting catalog designs gets eradicated. There are many product design softwares in the market, you need to have a clear idea about what exactly suits the best for your business.

These are the few basic things you should consider prior of choosing your product design software.

The Ease of Use

What is your target audience? Is it only the designers and professionals? We, humans have a tendency of disliking certain things only because we can't use it! To keep the target audience interested, first thing you need to do is to give them the opportunity to taste the dish you serve.

The product design tool that you enrol must be easy to use. Simply because if you require hiring a professional to manage it, it is clearly not worth it. The professionals and tech savvy people are familiar with the software suite or can learn it easily, but common men can not. They may even be using this type of a software for the first time. So, it is imperative that the software must have the ease of use and your selection must keep the general users in mind.

Engaging User Experience

Marketing is about selling your product while describing why it is better than others. For that your store needs to have something special. Some features which the others lack. Advanced features and an engaging user experience can encourage online users and convert them into potential customers. This is one of the many reasons why some online custom product design businesses thrive and some don't. Both, the UI & the UX should be kept in mind while upgrading your store to an online product design store.

Knowledge is Power

Knowledge is Power

As the saying goes, even in business too you need to have information of your customers. When you initiate a conversation while naming a person, the person does feel attached or related with you. Here your online store should be such that it becomes easy to track the information during the customer life cycle. The more knowledge you gather, the more it empowers you to serve them better. You should choose a software which crafts your store and gives your customers to directly engage with you.

Integration to E-Printing Stores

Would you want your store to be managed by anyone other than you or your trusted people? The product design tool that you choose should also be simple and easily employed or integrated by you or your trusted ones. Business should be preferring product design store that comes with simple integration feature(s). It should be made simple enough so that the printing business owners would be able to integrate the online product design tool without any prior technical knowledge.


It is necessary for the online product design softwares to have a cross platform compatibility. It means that it should be compatible enough to work seamlessly on various browsers and with multiple platforms. To make it even more efficient, it is desirable to have mobile compatibility and mobile responsiveness; which is necessary in turn to help the users in finding the most preferred and comfortable path to land on your eCommerce Platform.

Web to print compatible platforms

Multiple Platforms

It is eminent that the product design software should support multiple ecommerce platforms. Such custom product design software suites are better in performance and the users can get the most lucid and customizable features which they can use to create a design in accordance of their preference for themselves. And for print they need not have to send designs separately via e-mail or any other medium. It is wiser if you opt for a tool that has multiple eCom support.

These are the few things to consider while choosing a product design software for your Magento store. There can be many more things to look out for like the safety & security, a powerful admin dashboard, a dedicated customer area etc!

Maulik Shah

After the huge success of Biztech’s other products, founder Maulik Shah ventured out to make a web-to-print software solution, and thus, Brush Your Ideas was born. His visionary ideas and innovative power have always been the cornerstone of the success of the company at every step. Maulik enjoys bird watching, playing cricket and is an avid reader.