How to Start a Custom Sports Jersey Business with Web2Print?

How to Start a Custom Sports Jersey Business with Web2Print?

Hey there! 👋

Guess what? 🤔

BSN Sports

BSN Sports has seen an impressive 170% increase in search percentage over the past five years!

BSN Sports-topic

And one of the reasons behind this success?

Well, they’ve made it super easy for their customers to personalize and download production-ready artwork for custom sports jerseys.

With 76% of consumers showing a preference for brands that offer personalization options, it’s no wonder BSN Sports is on the rise!

This has given them a competitive edge by offering an easy-to-use site that their sales reps can showcase on their iPads to high school directors and coaches, enabling them to create and modify artwork designs on the spot.

This clearly indicates that the demand for custom sports jerseys is on the rise!

Want to deliver a customization experience like BSN Sports to your customers? 🏆


It’s not just limited to professional sports teams but also youth leagues and recreational leagues.

And with major sporting events coming up this year – like the ICC Cricket ODI World Cup, US Open, Women’s FIFA World Cup, etc. – fans are going to need some sporty threads to show their support.

Thus, with the demand for personalized sports gear on the rise, there’s no better time to jump in and make a name for yourself in the game!

But as any good coach knows, you need a winning strategy to come out on top. 🥇

To help you map out your path to success, we’ve put together a guide on starting a business for jerseys and making the most of this growing market.

A Quick Roadmap:

Sports Jersey Trends

The demand for custom jerseys is growing – as more people look for unique ways to express their individuality and support their favorite teams.

Sports Jersey Trends

(Image Source)

This trend is also driven by the rise of athleisure and streetwear fashion, where sports jerseys have become a statement piece.

sports apparel market


Also, the sports apparel market is going to register a CAGR of 7.55% over the next five years.

In 2022, priority elements for activewear included four-way stretch, moisture-wicking materials, innovative sports bras, seamless silhouettes, and compression fabrics.

These trends suggest that the sports apparel market will continue to grow in the coming years.

As a result, starting custom jersey business can be a profitable venture, especially if you can differentiate your brand from competitors by offering unique designs and a commitment to sustainability.

How to Start a Successful Custom Jersey Business?

Who to Target and How to Win in the Market

When it comes to identifying your target market for starting a business in Jersey, think about the types of customers who would be interested in your product.

For example, you might target sports teams, schools, or businesses that want to promote their brand through custom apparel.

or maybe people who are health conscious and are looking to lose, say 20 lbs, in a month

Let’s say you’re based in California, where football is the most popular sport.

You could create custom football jerseys for local high schools, colleges, and amateur teams.

Remember, whatever you choose, it’s important to research your target market and understand their needs and preferences.

For example, if you’re targeting high school teams, you might want to offer affordable pricing options to accommodate their budget.

On the other hand, if you’re targeting businesses, you might want to focus on offering high-quality materials and customization options to help them promote their brand.

Craft Your Business Brand and Niche

Crafting your business brand and niche is crucial before starting custom jersey business to stand out in the market.

Start by identifying your brand values and what you want to communicate to your target audience.

Popular sports niches in the custom jersey business include custom football jerseys, custom basketball jerseys, custom baseball jerseys, custom soccer jerseys, custom hockey jerseys, custom cycling jerseys and custom volleyball jerseys.

Within each sport, you can specialize in custom jerseys for specific teams, such as professional, college, or high school teams.

You can also explore sub-niches like vintage jerseys, limited edition jerseys, and jerseys with unique designs to differentiate your business.

Here are a few examples of companies that have successfully established their brand and niche in the custom jersey market:

Custom Throwback Jerseys:

Custom Throwback Jerseys

  • Specializes in creating vintage and retro jerseys for football, basketball, baseball, and hockey.
  • Offers jerseys for both professional and college teams.
  • Provides customized jerseys with unique designs.

Champs Sport:

Champs Sport

  • Specializes in creating custom team uniforms and jerseys for a variety of sports, including basketball, football, soccer, and volleyball.
  • Offers a wide range of customization options, including color, font, and logo placement.
  • Provides both men’s and women’s sizes for jerseys.



  • Specializes in creating custom jerseys and uniforms for baseball, softball, and volleyball teams.
  • Offers a variety of design options, including sublimated patterns and team logos.
  • Provides both traditional and slim-fit sizing options.

To start a jersey business, you must research your competition and identify gaps in the market to find a niche with underserved or unmet needs.

Create a Business Plan

A business plan is crucial for any custom jersey business.

It should detail your budget, target market, marketing strategies, and operational procedures.

When creating a business plan for starting a jersey business, it’s important to identify your target market, conduct competitor research, and establish your pricing strategy.

Don’t skip out on creating a solid plan – it’s a slam dunk for success!

To ensure a comprehensive plan, it might be beneficial to seek professional assistance. By doing so, you can gain a better understanding of the market and position your business for success.

Decide Your Budget

Starting custom jersey business by yourself requires an initial investment that includes equipment, supplies, and marketing expenses.

You have several options for production, including doing everything yourself, using print-on-demand, or using drop shipping.

If you have an adequate budget and skills, you can go for a DIY model. For this, you will need to acquire printing, design, and finishing equipment.

Aside from equipment, you will need a workspace that is suitable for the production process and has adequate storage space.

You may also need to obtain a business license and insurance coverage to protect your business from liability and ensure compliance with legal requirements before starting a jersey business.

Print-on-demand is a good option if you want to outsource the production process while retaining control over the design and branding of your jerseys.

You can upload your designs to a platform, and they handle the printing and shipping process.

The cost associated with print-on-demand includes the variable product cost, variable shipping and tax, and contribution margin.

By carefully considering these factors and creating a realistic budget, you can launch your custom jersey business with confidence, whether you choose to handle everything yourself or go for third-party services.

Choose The Perfect Supplier

Choosing the right supplier for your custom sports jerseys is essential for your business’s success.

You need to find a supplier that provides high-quality materials and craftsmanship, as well as excellent customer service.

It’s a good idea to work with a supplier who specializes in sports jerseys to ensure that they understand the unique requirements of the market.

To choose the perfect supplier for starting a jersey business, you can follow these steps:

  1. Determine if you want to work with a print-on-demand supplier or a traditional clothing manufacturer.

    This decision will affect the production process and the amount of control you have over the design and branding of your jerseys.

  2. Research and compare different suppliers to find one that meets your needs and budget.

    Look for reviews and ask for recommendations from other business owners to ensure that you’re making an informed decision.

  3. Establish relationships with potential suppliers and ask for samples to ensure quality.

    This step is crucial to ensure that you’re working with a reliable supplier who can deliver high-quality jerseys that meet your standards.

  4. Consider factors such as production time, shipping costs, and customer service when making your final decision.

    These factors will impact your business’s efficiency and profitability, so it’s important to consider them when choosing a supplier.

Choose Your Sales Platform: Marketplace or Your Own Website?

With 59% of US shoppers preferring to buy online, selling online can be a good idea for your jersey business.

Two popular choices are to sell on an online marketplace or to create your own e-commerce website.

Marketplaces like Amazon, eBay, and Etsy can provide access to a large customer base and save time and money on payment processing and shipping.

In fact, B2C ecommerce marketplaces are estimated to generate a staggering $7 trillion in sales by 2024.

However, keep in mind that selling on a marketplace means you’ll have less control over the customer experience and may have to pay fees to the marketplace.

On the other hand, owning your own e-commerce website can give you more control over the customer experience and allow you to build your brand and customer loyalty over time.

This is why approximately 71% of small businesses already have their own website.

While starting your own website can require more effort and resources, it can be well worth it in the long run.

You’ll be able to design a site that aligns with your brand, create a personalized customer experience, and retain full control over your sales and marketing efforts.

However, setting up an e-commerce website can be daunting, especially if you don’t have experience in web development.

That’s where Brush Your Ideas comes in.

Our web-to-print storefront solution is designed specifically for custom printing businesses like yours.

The solution comes with a fully functional e-commerce website with features such as product personalization, online payment processing, and easy order management.

With Brush Your Ideas, you’ll be able to start your own website and sell your custom jerseys online in no time.


Create A Storefront with Product Customizer/Configurator

Customization is the heart of the sports jersey business.

Whether it’s a local tournament or a FIFA World Cup game, every team and fan wants a jersey that’s unique to them.

You can’t possibly create jerseys with every name in the world on them, but you can offer your customers the ability to customize their own jerseys with a product customizer or configurator.

There are a few different tools you can use to make this happen.

Jersey Designer Tool

A product customizer tool allows buyers to personalize their sports jerseys with their own designs, text, and graphics.

This tool is user-friendly and offers a wide range of customization options.

Jersey Designer Tool

It can be integrated into your e-commerce website, allowing buyers to see a preview of their customized jersey before placing their order.

This helps them make sure that they are getting exactly what they want.


3D Jersey Configurator Tool

A jersey configurator tool allows buyers to create a 3D model of their customized sports jersey.

This tool allows buyers to see their design from all angles, making it easier to visualize the final product.

3D Jersey Configurator Tool

The 3D model can be rotated and zoomed in and out, giving buyers a better idea of what their customized jersey will look like.


Set Up a System for Ordering and Delivery

Now that you have your storefront and product customization tool in place, it’s time to figure out how you’ll handle the ordering and delivery process.

This is an essential part of starting a jersey business, as it affects customer satisfaction and repeat business.

Let’s explore your options.

If you’re going the DIY route and manufacturing your jerseys, you’ll need to find a reliable shipping company that offers fast and affordable shipping options.

It’s important to research and compare different shipping carriers to find the best option for your specific needs.

A cheaper carrier option can be USPS; however, you should also consider other factors, such as reliability and tracking options, when making your decision.

You’ll want to consider the cost and speed of delivery when choosing a shipping company to ensure that your customers receive their orders on time and at a reasonable price.

If you’re opting for a print-on-demand (POD) service, research the shipping options offered by them to ensure that they align with your business needs and customer expectations.

How To Market Your Custom Sports Jersey Business

When it comes to marketing your custom jersey business, there are many strategies you can use to attract new customers and build brand awareness.

Social media marketing:

  • Create and maintain social media accounts on platforms such as Instagram, Facebook, and Twitter.
  • Share high-quality images of your custom sports jerseys and interact with your followers through comments and messages.

Social media marketing

  • Use relevant hashtags to increase visibility and run paid advertising campaigns to reach a wider audience.

Target audience:

  • Define your target audience and create marketing campaigns tailored to their interests and needs.
  • Offer promotional opportunities and reach out to influencers to promote your brand and products.

Aspirational positioning:

  • Position your products in an aspirational way and link them to a specific lifestyle that resonates with your audience.

Aspirational positioning

  • Build a referral program and showcase real people wearing your custom sports jerseys.

Engaging content:

  • Create engaging content such as videos, blog posts, and social media posts that showcase your brand and products.
  • Time your content strategically to coincide with major sporting events and holidays.

Cause marketing campaigns:

Cause marketing campaigns

  • Partner with charitable organizations or launch cause marketing campaigns that align with your brand values and resonate with your target audience.
  • You can also run giveaways or contests on social media to increase engagement and brand awareness.

Why is Custom Sports Jersey Business A Good Idea

Even if you got some idea regarding the process, starting a custom sports jersey business can still be overwhelming.

You may wonder if it’s a profitable or viable business idea.

Let’s help you clear your mind by looking at some pros and cons.


  • High demand for personalized sports jerseys:

    People love personalized items, and this includes sports jerseys. You can tap into this demand and offer unique, customized jerseys that cater to a niche market.

  • Ability to tap into athleisure and streetwear trends:

    Sportswear is not just for playing sports anymore. Athleisure and streetwear have become mainstream fashion trends, and you can take advantage of this by offering stylish, customized sports jerseys.

  • Potential for high-profit margins:

    If you can offer high-quality, unique jerseys at a reasonable price, you can make a good profit.


  • Upfront investment is required for equipment and supplies.

    (Solution: Start small and only invest in the essentials at first. You can always upgrade and expand later as your business grows.)

  • Competition from established sports apparel brands.

    (Solution: Differentiate yourself by offering unique designs and a personalized experience. Focus on your niche market and build a strong brand identity.)

  • Seasonal demand for certain sports jerseys.

    (Solution: Diversify your offerings and offer jerseys for a variety of sports. You can also focus on custom jerseys for sports that have year-round demand, such as basketball or soccer.)

Let’s Team Up and Create A Successful Sports Jersey Venture Together

Now that you have a good understanding of what it takes to start a successful custom jersey business, it’s time to take action and get started.

While it may seem overwhelming to do it all on your own, you don’t have to go it alone.

Our team at Brush Your Ideas can help you set up your business in no time with our ready-to-go web-to-print solutions.

With over a decade of experience and service in 80+ countries, we can provide you with your own custom design website with a built-in customization tool.

Plus, with our Print MIS solution, you can easily run your backend, including inventory management, order processing, artwork approval, and more.

Don’t let the technical aspects of starting a business hold you back.

All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Neha Jain

Neha Jain

Neha Jain is a content writer and has recently completed her master's in Business Administration. A newly-turned-writer, she spends most of her time exploring and learning about the technicalities of writing. Her goal is to help readers understand highly complex processes or concepts in a straightforward way. In her free time, she likes to groove to Taylor Swift's music and read poetry.

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