"My way or the highway!" seems to be the mantra of online shoppers in today's age.
Be it clothes, jewellery or shoes, they want to make a statement with everything they own. Millennials like to shop for items that reflect their personality and embrace their idiosyncrasies.
Gone are the days when customers had to choose from the available items on the online store. "Limited stock" "The item you have selected is out of stock" and "Sorry, we can't seem to find what you are looking for!" are red flags and result into cart abandonments.
There is a dire need of bringing product personalization in every aspect of your ecommerce store. Several brands are enhancing the customer experience with e-commerce personalization and offering exactly what they are looking for. As a part of it, they are:
- Offering unique buying experiences
- Optimizing interactions
- Building loyalty
- Increasing engagement
By adapting latest technology advancements and adding product personalization tools, you can allow your customers to buy what they want. Need to know more about how product personalization evolved and the things you can do to enhance customer experience? Take a look at this infographic.