Winter is here! ❄️
But unlike Game of Thrones, this winter doesn’t bring the challenge of White Walkers trying to invade your territories. 😛
However, what this winter surely brings is good news for all the winter apparel sellers out there.
The winter wear market is estimated to grow at a CAGR of 5.5% between 2022-2031 and will reach USD 340.5 billion by 2031.
The growing trend of wearing fashionable winter wear during the season has resulted in the rapid growth of demand for winter apparel.
And one winter wear category that has remained a favorite among people throughout all the winter seasons is the hoodie. Comfortable to wear, this unisex pullover can be paired perfectly with any kind of clothing.
However, as the popularity of hoodies increases, their designs and styles are also expanding.
Today, hoodies are not only used by people to keep themselves warm but also to express their personalities and moods.
For instance, millennials get their personality traits from Hogwarts houses and look for wizardry elements in their clothing, while Gen Z jams to Olivia Rodrigo and may go for her exclusive Sour Classic custom hoodies.
This wide range of preferences has made it difficult for people to find the exact clothing piece they are looking for. As a result, custom hoodie businesses are now allowing people to design their own hoodies.
And if your business hasn’t tried its hand at this trend yet, it is undoubtedly missing out on a great revenue opportunity. Why? Let’s find out below.
How Custom Hoodies Can Add Value to Your Clothing Line
High In Demand
(The Deloitte Consumer Review)
Unlike the 90s, when hoodies were just considered sweatshirts with hoods sewn on, they have now become prominent fashion apparel. The growing popularity of uniquely styled custom hoodies has made them a comfortable fashion accessory.
Today, the demand for clothing is shifting from generic styles to more personalized and individual ones, as 49% of Americans want to buy customized items. Also, the hoodies and sweatshirts market is expected to witness growth from USD 28.69 billion to USD 38.09 billion from 2021 to 2031, with a CAGR of 2.1%.
These stats clearly depict the demand for hoodies and how running a custom hoodie business can help you acquire a huge portion of it.
Want to take advantage of this increasing demand and deliver cutting-edge customization features to your buyers effortlessly?
Higher Profit Margins than Other Apparel Items
Did you know?
90% of buyers are willing to pay more for customized products. 49% of them anticipate paying an additional 10-25%, while 21% will spend an extra 25%.
People today like to buy products that are specific to them, products that are different and not very common.
This trend has made them pay extra bucks, providing a good revenue-generation opportunity for any businesses that provide them with such products.
Also, companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts.
Thus, running a custom hoodie business can help you generate more revenue and profits.
Creates Hundreds of SKUs from a Single SKU
Running a custom hoodie business can allow you to provide multiple varieties of a single product.
For example, a shopper wants to buy a hoodie from your website. You have two types of hoodie options: one is a zipper hoodie, and the other is a basic pullover hoodie. They decide to go for the first one.
Now if you allow them to customize it, they will be able to select the color of their hoodie, add any text they like, and also edit and upload any image on it.
They can also change the clipart and see the real-time price of their hoodies based on the changes they make.
This creates multiple SKUs from just a single SKU, providing innumerable choices to your buyers.
However, as the SKUs multiply, it may become difficult to manage the inventory. For instance, if you have one hoodie with eight color options, four size options, and various design features, it can lead to more than 30 SKUs. And if you mistype any one of them while issuing bills of material, it may lead to a lot of confusion and a waste of time.
But this problem can also be easily solved with the help of a web-to-print solution. Merchants can easily provide customization while streamlining their production process with the help of this software. They can automate the bill issuance process, resulting in the correct SKUs associated with every product.
Apart from this, they can also avoid revenue loss due to stockouts by automating their inventory management process. Thus, an end-to-end web-to-print solution can help you provide customization, leading to increased SKUs, and also provide you with the ability to manage the same.
Looking for a robust web-to-print solution that can help you deliver customization along with streamlining your order processing?
Competitive Advantage
When your buyers are able to order custom hoodies by designing them with their favorite color, pattern, or image, they come back to you again and again because they are getting the personalized experience they are looking for.
However, customization alone is not enough. Your buyers must also be able to design and order custom hoodies efficiently on any device. Thus, having a web-responsive web-to-print storefront becomes extremely important to deliver a good customization experience.
And being able to provide them with such a positive purchasing experience gives you an advantage over your competitors. Because more than two-thirds of companies now compete primarily on the basis of customer experience—up from only 36% in 2010!
As a result, providing a positive customer experience becomes critical in order to compete with your competitors. And allowing your customers to customize your offerings is one way to achieve it.
Excellent for branding and promotion
Hoodies are long-lasting winter apparel. Thus, adding a brand logo and tagline to it can help businesses promote their brand for a long period of time.
This is why many organizations, such as sports teams, schools, corporate offices, artists, influencer teams, and so on, are increasingly using custom hoodies to promote themselves and their businesses.
Because when employees and event crew wear custom hoodies with the brand name, it leads to the promotion of their company and also spreads the word about it to a wider audience in less time.
This has led to an increase in demand for custom hoodies among corporations and various organizations.
Custom Hoodies Aid in Branding
The smile on your face when you receive something that is special for you is priceless. Thus, when your buyers receive custom hoodies with their favorite character, quote, or desired image, they are surely going to express their happiness.
Delivering a good-quality custom hoodie will please your customer and make them recommend your brand name to their friends and family members. They will also post photos of themselves wearing custom hoodies on social media, along with positive feedback.
It will help you retain existing customers while attracting new ones for your custom hoodie business.
Thus, when you offer custom hoodies, you can receive word-of-mouth marketing, providing you with an excellent organic way to grow your business.
Let’s grab this revenue-generation opportunity
These are some of the most significant benefits that selling custom hoodies can provide for your clothing business.
However, selling custom hoodies can initially seem like a challenging task, especially with increased inventory and product options. Worry not, as we have a team of experts waiting to solve your every problem and make your customization journey hassle-free.
To know more about how customization works or how you can integrate hoodie design software into your existing or new e-commerce website, contact us today. You can also try out different features of this software by scheduling a free, personalized demo.
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