How do you define the success of an online store? Sales figures – you might say. The bigger they are, the better. Well, this is true. But for that to happen, business owners need to adapt to a lot of changes. This can include anything right from having an interactive interface, inclusion of new technology and adding a feature that the customers would die for.
If you too wish to carve a niche amongst the successful ecommerce store owners, you need to offer your customers with stuff that keeps them hooked to your store. These days, the best and the most embraced way to do so is by selling customized products. Today I will show you how giants build their store to offer customized products – and how you too can do the same.
It all starts with a website!
Presumably, you already have an ecommerce store at this point in time. Incase you don't – you can create an ecommerce store for your business. There are ample amount of platforms to choose from when you want to start selling online. However, WooCommerce and Magento are the best ones to start your journey with. You can either develop it yourself or hire a web development company to do that for you.
Once you have a fully functioning webstore – you are good to go! The next thing that you will need to offer customizable items from your store is an online product designer software to give your customers the freedom of customizing their products the way they want them to be!
What is an Online Product Designer Software?
Product Designer Software enables your end users to customize products that you sell. With a tool like this integrated into your website, your end users can seamlessly create customized products from the frontend in the quickest, easiest and simplest way without any graphic designing knowledge.
Several companies use a product designer tool to empower their customers to design customized products right from the front end of their websites. There are ample factors that you should consider before choosing which one would be an ideal product designer tool for your business. Some of the pointers that may help are given below.
Things to Consider Before Buying A Product Designer Tool for Your Business:
Investing your resources in a product designer tool is a big deal. Hence before making the decision, there are a few things that you should consider. For your convenience, I have taken the time to prepare a checklist of things that you should consider before purchasing your product designer tool. Depending upon your business size and needs, you might require to consider some other factors as well. At least make sure you don't miss out on any one of the following factors:
Ease of Use – One of the most important factors when choosing a product design application is the ease of use it offers both; you as a business owner and to your customer that purchases from it. You need something that is easy to manage and understand from a back-end perspective. The last thing you want is to purchase something that you need an engineering background or development background to operate.
Check to see what type of back-end interface and admin panel that the application has and if it is easy to use. Don't forget about your customers. Your customers don't like to deal with coding that not make any sense! Hence it is worth checking the type of UI, usability and features the product designer tool application offers. You want something that has all the features a customer could want but is also easy to use and not complicated.
Multi-device Compatibility – The desktop-only world is dead. And after Google's July 2018 release for mobile-first indexing, if your website does not have required standards and optimum page speed for mobile, your SEO ranking will falter. Therefore, you must understand the importance of a mobile-first website. You need to have a tool that works seamlessly across all devices such as mobile, tablets as well as desktops.
One of the major problems with most of the product designer tools available today is that they are not responsive enough to fit screens of any devices. Investing in such a tool would be a good waste of your resources. So, make sure you choose a design tool that works perfectly across all devices and if it doesn't, then stay far away from that designer tool application.
Timely Support – Just having an online designer tool is not enough. You need to ensure that the company you choose to work with or hire will give you ample post-launch support to minimize any problems in the long run. Check to see what type of warranty, post-launch support and other post-launch features that they offer after you have your product designer tool installed on your Ecommerce website.
The last thing you want is, to buy an online tool application that has problems after installation and the company you bought it from are unable to help. Let's say you want to make any change or additions to your application, how will the company help you in accomplishing it? How committed is the company in responding to your queries and concerns? Make sure you figure these things out before finalizing the deal with a particular company.
Help with Integration – This is absolutely essential when you are evaluating and looking at product designer tool for your website. You need to see what type of integration solution and compatibilities that the tool you are looking to get offers. The last thing you want to do is get a designer tool that is not compatible or gives you problem once integrated with your website.
Ensure that the company you are working with shares the portfolio of customers for whom they have integrated their designer tool into the same CMS as yours. Everything should be compatible, functional and work seamlessly on your website or CMS. Most of the product designer tools integrate seamlessly with WordPress and Magento. So, if your store is based on one of those platforms, you are on the safer side of shore.
Apart from these, depending on your business, there are multiple other factors that you should consider before making the investment.
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