Have you ever wondered how everything changed since 2020?
From countries going into lockdown, to businesses, schools, meetings going online. The year 2020 didn’t only bring a massive shift in the way we all work today, but it showed people the power of technology and ways it can help in education, businesses, and us to stay connected and find our way through the new normal.
Here’s what we’ll cover:
- The First Step: Research the Situation after COVID
- Steps To Launch Your Trophy Business Online
- Current Trends in the Trophy Business Industry
- Launch Your Website
- Custom Trophies – A USP for your Trophy Store
- Pay Attention to Marketing
The First Step: Research the Situation after COVID
There are a lot of changes which businesses have and will be facing. Even if the retail stores are now open, customers still prefer purchasing online. As a result, major industries are taking their business online to serve their customers.
One such business industry is the trophy business.
Today, if you are thinking of starting selling trophies, having an online store can be the best viable solution for you. The reason – it requires economical capitalization and if created well, gives you great results!
Steps To Launch Your Trophy Business Online
Launching any business online comes with its own challenges. From being accustomed to technology, gaining trust of customers to making your employees ready for this shift. But, with the new challenges comes new ways to stand ahead of competition with your business.
So, let’s talk about the essential things which you will require to start your trophy business:
- Define Target Audience
Your online trophy business can have a large amount of target audience from end customers to corporate, and schools. All of them will be having specific requirements. Here, you need to define which audience you are targeting or are you wishing to target all of them. This will help you find your niche, target them, and get the best ROI.
- Deciding Budget
Setting and planning a budget is very important. You might have investors for your business but understanding which vertical requires more or less investment and focus is important. Deciding your budget gives you and your investors better insight and planning for next quarter or year. So, sit with your team, brainstorm, and plan on budget. You will need to bifurcate your budget in small portions. Some of it goes for the products. You can either make a deal with a supplier or can also manufacture your own. Apart from the products, there will be other portions for website costs, marketing budget, and some buffer budget.
- Pre Launch Preparations
One of the reasons why customers prefer online shopping is the ease of delivery directly at their home. And to provide this ease business like yours will have to reach out to various logistics companies in different locations and sign contracts with them. They will help you to deliver your product safely and on time to your customers.
Current Trends in the Trophy Business Industry
Trophies have been an irreplaceable part of our society for years now. Over the course of time it has evolved in creative ways and gave rise to more use of it. Today trophy businesses have taken a new way and become more creative with creating, designing, and shaping it. Thanks to the advancements in technology, today you can create trophies with different materials and sizes in no time!
Apart from that, the demand is increasing day by day. Whether it is a corporate event or some private function, people want these to appreciate other people’s good work with these products.
Launch Your Website
This is the major part while you take your business online. You will need a website via which your customers can browse various trophies and make either single or bulk order depending on their requirements. So, your website will be your main point of contact with customers. Hence, you will need to make sure that it is perfect, easy to use, with appealing designs, and is easy to navigate.
There are multiple platforms and ways using which you can create websites. There are popular platforms like Shopify, Magento, that most people prefer when it comes to building eCommerce stores. The major reason is because they come with the features and interface you will need to offer to today’s customers. No wonder they are extra picky when it comes to having a classy shopping experience! So, choose your platform and aesthetics for the website wisely! Each of the platforms has their own benefits and depending on your requirements you can select any one.
Once the platform is selected next comes selecting features. Depending on your business logic sit with your tech team and finalize features considering users’ requirements. Some of the vital features your eStore must have are: easy navigation, appealing UI/UX, multiple payment options, multiple language support, proper description of product, easy add to cart, and more.
To start with, first get in touch with the right development company that can understand your requirements and help you create a website. Once, you have finalized working with them, sit, and discuss features you want in your trophy business. It is preferable to have a reliable technical partner which understands your requirements and helps you to build a great eStore.
Searching for a technical partner who can guide you through in the correct direction?
Custom Trophies – A USP for your Trophy Store
We all know the amount of disruption COVID has done and the way competition has increased. This increases the pressure to stay in the business and keep customers happy. To do so one of the best solutions is providing custom trophies. The major reason is, everyone today needs something different and custom to their needs. So, having an eCommerce store might not set you apart because everyone has one. However, having unique offerings can! Custom trophies are one of the best ways to make your store stand out from the competition plus increase user engagement. Let’s see how it works:
To implement this idea, you need a product designer tool integrated with your e-store. When customers select the product, they can also design them and create their version of the product. Now imagine you are providing custom trophies along with the right designing tool to your customers. They can create their own custom designs for the trophies and send you orders then and there. Isn’t it exciting to do something different for your customers, provide them more ease and opportunity to unleash their creativity?
It will not only help you to stand out from the crowd but also increase your sales and in turn ROI. To implement this, you need a product designer tool that you can integrate into your e-store website.
The Product Designer Tool from Brush Your Ideas is an ideal choice, as it comes with the most simplified interface that makes customizations easy. Plus, it can be integrated with any of the eCommerce platforms. To know more, check out this live demo to see how it will work with your web-store.
Pay Attention to Marketing Strategies
Once your entire product is ready and you are all set to launch it next comes marketing your trophy business. There are various types of marketing strategies which you can implement for your business. Some of the famous and must go to solutions for it is influencer marketing, getting endorsements for your products, putting up your products on other eCommerce sites, selling it across social media i.e. social media marketing.
Reach out to influencers, give them a gist about your business to create promotional strategies via blog posts, videos, images, etc. You can also promote your business on social media platforms. You can use giveaways, various contests to attract more users to your business/ Overall it is important to pay attention to your marketing activities to make sure you remain remarkable in the industry!
All of these together will have a positive impact on your business in some or the other way and get you the right set of customers.
Wrapping it up:
Selling trophies online can help you to stand out from your competitors. Of course, often there will be difficulties to solve while carrying out business online. But, that’s the new normal. So, get started with your new trophy business and flourish.
We have been serving in the industry for decades now and have helped many clients get online and become industry leaders. Depend on us and our tool to get your trophy business online. With the right set of team, products, and strategies we all win.
All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.