Ever walked in to a pizza shop and exchanged glances with the pizza artist who often makes your Pizza? Nod at them and they would know what pizza to make for you and what toppings to add. The same applies to online shopping preferences. It started with the small box they provided you to add comments if you wanted something special out of the product you have ordered. And now, it has come to the time when every bit of the product is customized. In fact, the customers love to design their products themselves.
Being a product personalization software provider, we have always believed that customization is the future. A product design tool is not just an interface that spruces up your ecommerce website and makes it look cool. It is a real game changer and has enhanced the buying experience of endless customers. Now, integrating a designing tool is one thing and implementing it is whole another.
Product Customization has brought up several challenges for ecommerce store owners. Let us know about them in detail and understand how to take care of these problems:
Complexity and Costs
"But it's not easy" is the argument most of the ecommerce entrepreneurs make when it comes to integrating a web-to-print software. Moreover, they are not sure as to whether or not the product would be able to provide them with the value they're looking for. Cost is another problem. Let's say you want tools like Nike's Sneaker Customizer. It would cost you a fortune and it would take years to develop it. So, how would you get over these issues?
You can go for a SaaS based WooCommerce or Shopify product design tool that works for a particular monthly fee. Brush Your Ideas is quite known for offering customized software based on various platforms like Magento, OpenCart, PHP, Shopify, WooCommerce and so on. It also provides the interested buyers with a demo and offers training and support. If you are a new-fangled business owner, choosing such tools would work the best for you.
Personalization and Timely Deliveries
As an ecommerce store owner, personalization brings up a lot of challenges. For example, while designing a mug, the customer could get quite specific with the fonts, designs, and other features. They might want you to add a certain image in a certain way, add glitter or a 3D effect to it. Now, here you are also competing with other e-store owners who offer good discounts and same day deliveries. Which means, if you take too long to deliver, customers might not order from you.
During such times managing the expectations of your customers is the best thing to do. Be explicit on your website as to how you offer your customers with an exclusive customization experience. This way, you would be able to justify the time you take for the delivery along with the costs involved. Maintain transparency with your customers by providing them with live reviews and product status updates.
Addressing Manufacturing Efficiencies
Making mass customizations isn't easy. Especially because, you cannot predict the types of designs that your customers may design and order. This asks for you to create strategies at the very core level of the system. You might have to make alterations in the printing process so that it can print the design well, convert the files of your customers into printable formats, and keep a check on printing overheads. Furthermore, you might also have to make changes with the production logistics.
I believe that the only solution to this problem is that you need to invest into a tool that makes your production process seamless from start to finish. Some companies also provide with a web to print ERP that help you to establish a flow between your art, print as well as stock departments. All you need to do is ensure that the ERP system is compatible with your platform and works without any glitches.
Rest Assure, Brush Your Ideas is Here to Help
In the era where only 16% of ecommerce vendors think that they would be able to make deliveries of customized products as expected, Brush Your Ideas plays a major role in keeping all the issues at bay. Right from Inventory Management of your Ecommerce Store, to Order Management, Files Management, Print Order Management and Shipping and Fulfillment, we do it all.
Our Design Tool entails plenteous features that will help your customers design everything they want without having to haggle over features with your support executives. All you need to do is provide us with your list of requirements, take a look at our, and integrate our platform independent online product designer and you are sure to turn the mass customization process into a profit turning asset.
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