Nobody likes to buy conventional stuff these days. As people like to stand out from others, they resort to buying unique and exceptional products online. Many of the online retailer have tried to cash on this trend by offering their customer customizable products online.
A survey conducted by Bain & Company on more than 1,000 online shoppers revealed that 10% have tried to actually customize the products they buy and 25% to 30% are willing to do so. Some of the best brands are diving into the business of mass customization so that they can elevate customer loyalty and make the most out of their customer base to create prospective buyers.
Good product customization requires an appropriate software that can allow customers to get the customizations they want without the intervention of professionals. If you are mulling over buying a Product Design Software, here's how you can ensure that you will be successful.
1. Decide the type of tool you want
Jolt down the features you want your product designing software to have. Thereafter, think about the strategic value you want out of the product design software. You can ask yourself questions like "Do I need the product to boost my customer base?" or "Can I create brand awareness using a tool like this?" If the answer to these questions is yes, you might want to integrate a web-to-print tool with your website.
2. Know about the kind of customization you want to offer
Some tools enable the customers to design products using different features and templates. And some tools provide with simple customization facility by adding small clip arts and monograms. Find a software that empowers the Admin to decide the amount/type of customization they are willing to give. This depends on the kind of printing facility and budget of printing. However, you must remember that there is nothing like complete customization as it gives a lot of freedom to customers and helps to boost business revenues.
3. Don't make it complicated
Freeman Dyson, a famous physicist and mathematician once said "The technologies which have had the most profound effects on human life are usually simple." Not everyone has a technical knowhow. If the software is complicated, it is sure to turn off the potential buyers. Hence, an ideal product design tool is the one that is simple and provides ease of use.
If you want your customers to create creative masterpieces in a trouble free way, make sure that the software you provide has an easy-to-use interface. Put yourself in your customers' shoes and go through the entire process of selecting the product, designing and checking out. This will provide you with insights as to where the software lags and what features are a must.
4. Assist with buying
Convenience is of utmost importance to the buyers. And that is exactly why they choose to buy online instead of going to a brick and mortar store. Your product design software should be versatile, feature-rich and intuitive. It should take care of customer preferences and should provide with multitude options in products. Product previews should be made available after the designing procedure is over. If your tool provides a pleasant designing experience, your customers are sure to come back.
5. Give the sharing option
People love to share what they create. Be it through social media or other ways. If your customer has an option of sharing, they will be able to share their production with friends and relatives. Moreover, you will also be able to attract new customers on your website. Try to incorporate this option if you want your customers to engage more with your products.
6. Go for a support oriented software
If the software you provide is too complicated and brings a lot of support tickets in your kitty, you might have to rethink about continuing your contract with the company you have purchased product designer tool from. The software should be effective, responsive and helpful so that the customers do not come up with tickets very often.
As there is a lot of competition amongst the e-retailers, it is getting difficult to retain customers and attain loyalty from them. But through superior quality product design software, e-store owners can sell products that are in demand and bring satisfaction to the customers.
The web-to-print technology is evolving with each passing day and several businesses are trying to understand the ways in which they can make the most out of a Product Design Software. You must embark upon a more practical and careful approach in order to decide whether or not you need such a tool for your business. While buying, make sure that the provider has worked hard enough to create software that suits your business requirements.