There is hardly anyone who doesn’t prefer drinking a beverage at least once a day. And what if you get to see a beautiful quote, an image, or your old photo on your mug every morning you pick it up?
Demand for mugs is perennial, and that’s what makes it a lucrative business. If you are also looking to start an online business, mug printing can be the best idea for you.
However, many first-time entrepreneurs find it challenging to get people to buy mugs from them, as mugs are everywhere, from Amazon to local stores.
Hence, if you want to start a mug printing business, you need to develop a strategy that helps your business reach the right customers and grow.
To assist you with your mug printing business plan, we have prepared this detailed guide covering everything from choosing a print method to ways to sell more.
How to start a mug printing business – A quick outline
- Selling Personalized Mugs: A Profitable Idea That Works
- Define Your Goals with a Mug Printing Business Plan
- Choose the Right Type of Mug
- Choose the Right Printing Method
- Build an Online Store at Minimum Cost
- Market Your Mug Printing Business
Selling Personalized Mugs: A Profitable Idea That Works
One of the most significant factors contributing to the increase of personalized mugs is the growth of the personalized gift industry. The industry is evolving every day owing to the ever-advancing digital technology.
The personalized gifts market size in the US is expected to reach a value of USD 2.01 billion, at a CAGR of 5.83% during 2021-2025.
This implies that mug printing can open up a lot of business opportunities for you.
This implies that personalized mug printing can open up a lot of business opportunities for you. Custom printed mugs can be used as:
- Corporate gifts for employees and vendors
- Birthday gifts for friends and family members
- Wedding gifts, etc.
Further, you can enable your customers to design their mugs by adding logos, taglines, images, etc. This won’t only keep your customers engaged but also contribute to increasing your brand awareness.
An example of a company doing great with customizable mugs is 365Canvas. The company provides a wide range of photo gifts, including canvas print, mugs, pillows, etc. What sets it apart from competitors is a personalization tool.
Using the tool, shoppers can add a personal touch to their gifts by adding names, images, messages, etc.
(Product Customization to Differentiate Your Brand From The Rest)
Now, let’s start with how you can launch your mug printing business successfully.
Define Your Goals with a Business Plan
No matter what business you start, proper planning is the first and foremost requirement. You must understand and define your goals clearly and also consider your spending limits. Properly defined goals and a clear budget estimate are the two cornerstones of a well-thought plan.
Start a mug printing business using our product designer tool. Let your customers personalize their mugs for every occasion. Tell us what your requirements are, and we will schedule a personalized demo for you.
Choose the Right Type of Mug
There are a number of varieties available in the market you can choose from.
- Coffee Mug – In the entire mug printing industry, a coffee mug is the most prominent and demanded one. You can always sell custom printed coffee mugs without a second thought.
- Ceramic Mug – A ceramic mug is resistant to high temperatures and easy-to-clean. As it retains heat better, it is very suitable for hot beverages like coffee, tea, or even hot chocolate, etc.
- Transparent Mug – Generally made of glass, a transparent mug is highly innovative and very suitable for cold beverages like juice, soft drinks, cold coffee, etc. and people love putting designs on the transparent surfaces.
- Pottery Mug – People who love handmade items often prefer pottery or earthen mugs. They not only look beautiful but also environment-friendly due to being easily decomposable.
- Sport Mug – A sport-themed mug is a great choice for people who love sports.
- Travel Mug – A travel mug is suitable for long-distance travelers like bikers who prefer carrying hot or cold beverages along.
- Stainless Steel Mug – A stainless steel mug, as the name suggests, is resistant to corrosion and rusting and ideal for carrying beverages in humid climates.
You can pick one, two, more variants as per your target customers and budget estimation.
Sell More Customizable Mugs with Product Designer Tool
No matter what type of mug you sell, you can cater to each shopper’s individual needs with an online product design software. Brush Your Ideas Product Design Software can be an ideal option for you as it has:
(Sell More Customizable Mugs with Brush Your Ideas Designer Tool)
- Text features including custom font manager, add quotes option, customizable text and messages, etc.
- Image features including image edit effects, personal image upload, and more.
- Clipart Manager including 10,000+ customizable clipart, smart search, SVG support, etc.
- Object Handling including object Handlers, object Grouping and positioning, etc.
- Image Preview for shoppers to see their designs before placing an order.
And other cutting-edge features like these make our online design tool highly valuable. Why don’t you try for yourself and see how the tool works!
Choose the Right Printing Method
If you are wondering how to print on mugs, there are a few printing methods that you can choose from.
1. Direct Screen Coffee Mug Printing
In this method, the ink passes through a screen or a mesh. The printer applies a stencil to the stretched mesh. The little holes present in the stencil shape the final image on the mug.
If you are thinking of creating simple designs on earthenware or bone china mugs, direct screen printing can be a suitable option. It is also suitable for smaller designs and those who don’t want too many overlapping colors or an extensive image.
With simplistic designs it helps create, it can be a great option for a low-budget business.
2. Transfer or Litho Printing Custom Mug Printing
Transfer printing, also referred to as litho printing, is an age-old printing method. It is mainly useful for putting a print on ceramic or bone china mugs. Basically, a printer paints an image or design on a special paper and cover-coats it on the mug. Post coating, the print is transferred into a water slide transfer. The printer applies it manually on the drinkware. Though slower and more labor-intensive than direct screen printing, it supports a wide range of colors. It is suitable for promotional mugs with average to large surface areas to print on.
3. Digital Photo Mug Printing
Digital printing is a process where a printer prints an image or design directly on a specially coated paper. It also uses a waterslide transfer to apply the image to the substrate. It helps create the full-colour and permanent look and it is this feature that makes it an excellent method for high-quality texts or images.
This technique is generally ideal for printing a photo or cartoon image on earthenware, pottery, or bone china mugs.
4. Dye Sublimation Printing
Dye Sublimation Printing is one of the best methods that offers crystal-clear images with vibrant colors. The reason behind it is that it uses organic color dyes and uses heat transfer to ink the desired artwork on the mug. This makes the design look brand new for prolonged periods.
More suitable for promotional mugs that need accurate color photographic reproduction, it also results in shiny output and is environment-friendly as it doesn’t require harmful substances like Cadmium or Lead.
Next, you also need to decide on mug printing equipment. Though the equipment you need to print on mugs depends on the printing method you pick, a few common equipment that you will need in almost all types of mug printing business are as below.
- A computer (PC or Mac)
- Design Program
- Heat Press
- Readymade/Handmade Mugs
- Heat transfer paper
Build an Online Store at Minimum Cost
Before you take your business online, you need to get your business registered to not face any legal problems in the future. You can get in touch with your lawyer to get the details about permits and licenses you need
To set up a website for your mug printing business, you need to choose a business model first. If you have a huge capital reserve, you can follow the traditional way of starting an eCommerce business. Here, you carry out all your operations – from procuring raw materials, manufacturing, packaging, and dispatching products. However, if you don’t have a huge capital reserve, you can arrange cost-effective alternative methods.
For instance, if you start a dropshipping business.
Dropshipping will help you save expenses in deliveries and handle all order return or replacement requests.
There is an additional advantage you can get while selling custom mugs online. That advantage is – offering customers the freedom to create designs of their own choice through an online product design software solution that you can integrate into your store.
As a business owner, you get complete control of the backend of your tool. You can set custom pricing, restrict the editing area, manage printing methods, and more. Understanding your business feasibility, we offer complete customization of our tool.
Share with us what you need in your designer tool, and we are sure to fulfill it.
Market Your Mug Printing Business
Before discussing marketing strategies, it is important to highlight the need for having a good website design and functionality to create the best first impression.
Your site is the first interface between you and customers. You would want it to be user-friendly and as interactive as possible. You can do so by adding high-quality product visuals, a seamless checkout, fast page loading speed, easy navigation, and more. You can also promote your discounts and offers on your site.
To market mug printing business, consider the following digital marketing channels.
1. Social Media Marketing
Social media marketing is all about promoting your business on Facebook, Instagram, Twitter, LinkedIn, etc. through your official pages.
Pro Tip – If you are not sure which social media platform(s) to start with, you can always research more about your business type and which social media platform(s) would suit it.
For example, your mug printing business is a business that can attract individual customers looking for artistic mugs or companies looking for corporate custom mugs for gifts to their clients or employees. This makes this business suitable for platforms that have both types of audience – formal and casual.
In case of your mug printing business, Instagram and Facebook can work as they have more both – formal and informal audience unlike LinkedIn that is more suitable for only formal audiences.
2. Search Engine Optimization
Your website is like your ‘customer representative’. Without ensuring that your mug printing business shows up in search results, you can’t think of gaining much from your website/store. To show your online presence to a wider range of audience, you must focus on SEO techniques to rank your site high.
You can try out a combination of SEO techniques and find out which ones work best for you.
A few general SEO strategies include
- Optimizing your site content with proper keywords,
- Ensuring your website loading speed is optimum,
- Ensuring your website is fully responsive across all devices and screen sizes, etc.
3. Paid Marketing
Search engine marketing is always a go-to option for better results in longer durations. If you think you can afford to invest in paid ads, you can go for it and increase awareness about your brand faster and more easily.
4. Email Marketing
Though conventional, email marketing is always a great option to connect with individual customers on a personal level and customize your products as per their preferences and needs.
Surveys like a post-purchase survey, satisfaction survey, or post-complaint resolution survey in emails don’t only help engage your customers but also know what they think. Accordingly, you can re-strategize your business plans or products or strengthen your revenue generation strategies.
At Brush Your Ideas, we assist businesses in their marketing efforts. Reach the right people, and grow your mug printing business with our marketing services.
Ready to Print and Sell Custom Print Mugs?
If you have that flair for creativity and want to strike gold with a business, a mug printing business can be a good idea. With a few well-thought steps, you can easily launch your mug printing business and start making profits speedily.
Looking for an online web-to-print storefront solution with a product customization tool for your online mug printing business? Brush Your Ideas is the one-stop solution. For 14+ years, we have been helping businesses in the print and eCommerce industry with our web-to-print solutions. It includes a designer tool and various print ERP solutions that help you streamline your business operations.
Let’s assist you in building a successful mug printing business. Drop us a message, and our team will be in touch with you.
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