It is important for ecommerce store owners to be aware of the latest trends in their business. Keeping up with these trends helps you stay ahead of the competitors and promote your business to the right audience. If you are a company making advertising material, promotional products and gifts, you need something extraordinary to take your business to the next level.
Business cards and corporate advertising material are one such merchandise that can help you stay ahead of the competition. But when it comes to corporate materials, not everyone likes to use second-hand logos and common designs. In order to provide the freedom of designing customized business collaterals, you must invest in online business card design software. There are a number of features and functionalities you can provide your customers through business card design software. Let’s check out some of them.
1. Different card templates
A good business card design software comes with with several easy to customize templates which are available in different colours, styles and themes. So, all professionals including sales managers, lawyers, designers and engineers can make the most out of the software. You can also provide with vertical card templates along with the conventional (horizontal) ones for the customers who want to create a unique brand image. Thereafter, they just have to type in details like name of the company, address, phone number, email etc.
2. Editing tools
Good quality business card design tool has a user-friendly interface along with editing facilities. It is possible to change font, colour and size of the text, rotate it and arrange it vertically or horizontally. By using these tools, your customers can create stylish corporate cards for all their team members. For the customers who want to start designing from the scratch, there is a facility to upload an image from the gallery of their PC. It is also possible to funk up the designs using different clipart from the in-built clip art library.
3. Preview and save options
A business card design software should let your customers have a full-screen preview of their design. This gives your customers with a better idea as to how the card will look after it is printed. In case they are not happy with the final design, they can go back to editing and give the finishing touches. Thereafter, they can finalize and checkout. They can also save the design for future purposes and use it whenever they need to get the cards printed again.
4. Image download preference
After designing the card, your customers can download the file as a reference to check the quality of the printed cards once they are delivered. Also, it makes it easier for them to use images from the file when they sit to design their business cards again.
5. Control over printing methods
You can let your customer decide the printing method they want to choose for printing their business card. Based on their requirements, they might have a better idea as to what they want their card to look like. You can provide them with options for multiple printing methods including hot printing, silk printing, direct printing etc.
6. Provision of Google supported fonts
There might be a possibility that your customers don’t want to work around the fonts provided by your software and is willing to use more conventional fonts. There is a solution to this problem. As an admin, you can add Google fonts in your card designing tool. This option enables your customers to select the text size and font they want. You can also upload a ttf format font using which your customers can add text to their business card design. The changes in text styles and format makes your customer’s card design look unique.
7. Material selection
Business cards can be printed on various types of materials by giving them different effects. You can give an option to your customers to choose from gloss, matte and embossed finishes. They can also select from standard or premium quality cards based on their business. However, you must take care of their requirement and get the cards printed precisely according to the requirements.
8. Shape selection
Irregular shapes are a lot in trend with certain businesses. For example, A real estate company would like to have a card which is shaped like a house. Or a restaurant would like to have a card which is shaped like a pizza. Offering these modifications and shape ideas to your customers makes a lot of difference. While designing the card, they can design on the virtual image of shape itself so that they can get an idea about margins and other limitations. You can also hire an online designer to give them suggestions regarding the type of card they should have. This will make your customers feel that you walked an extra mile for them and it will bring a smile on their face.
9. Offer SVG support
The business card design software also comes with an option to let your customers design SVG images. SVG support enables your customers to manage the colors of SVG and create a unique design out of it.
10. Give single/double side printing option
When most of the people talk business cards, they usually imagine one-sided card design. This means that all the information is included on one side and the other sides remain empty. However, as an admin, you can decide whether you want to give single or double side printing option to your customers based on your budget and printing scope. Giving a two way designing option will enable your customers to provide more information on the card. These days, companies also ask for the facility of adding a QR code at the back of the visiting card. QR code is an easy way to transfer information.
11. Present business taglines
Saying what the business is all about with an effective statement makes a lot of impact. As an admin, you can add different business taglines and quotes that your customers can utilize on their business card. These taglines can be provided and added individually for every type of business. By presenting different taglines, you will save a lot of time of your customers as they will not have to mull over creating taglines or search through different resources for them.
With so many features and functionalities available for designing a business card, there is no way you will disappoint your customers. In fact, your software will prove to be a boon for entrepreneurs and small business owners who want to establish their brand image quickly and easily. And the best part about web-to-print software like this is that its functionality is not confined to designing cards. Several corporate materials and marketing collaterals including brochures, letterheads, promotional flyers, catalogues, envelopes etc can also be designed using such a software.
If you want to expand your business horizons and develop a rich corporate clientele, you must think about integrating business card design software to your Magento based ecommerce store. But before purchasing a software like this, mull over the features you would want the software to have and specify your requirements to the providers. You can also get in touch with companies who can provide you with a readymade online store along with the product design software installed. So it is okay even if you do not have any technical knowhow.
While choosing a product like this, you must make sure that it is easy to install/configure, comes with a manual, is user-friendly for your customers and provides you with the best return on investment. Make the right choice!