Mass production was a part of several ecommerce stores for long. And the customers kept buying whatever was available online. But then they expressed their willingness to create personalized products or buy things that reflect their personality. Entered Product Customization Technology and started winning the hearts of customers. Although the technology was embraced by customers, there were some issues faced by ecommerce store owners.
Firstly, product customization tools were not readily available. If they were, they were quite expensive. Secondly, it was difficult to standardize some of its features. And thirdly, as these products were demanded in one or two pieces, it was difficult to assign resources for production. In order to cope with the demands of personalized products, retailers were in frantic need of one solution for every product type. And of course, a technology that makes personalization cost-effective and easy.
Advent of the right technology
The demand for online product designer tool resulted into the making of web-to-print solutions which can be integrated with the websites of ecommerce store owners, enabling their customers to create personalized products from the scratch. These products were created using HTML5 technology and were fully customizable.
Several retailers started embracing this technology due to the reasons given below:
1. It comes with easy integration and maintenance
The design tools and extensions are extremely easy to install and can be seamlessly integrated to your Magento ecommerce store. As these extensions are open source, retailers can also customize different functions according to the requirements of their customers. You can find companies that provide with these tools at yearly or monthly subscription basis and also set up a readymade web-to-print storefront if the need be. There are Magento certified developers who help with upgradation and maintenance of your product designer tool by accepting nominal fees.
2. It helps to win customer loyalty
The digital customers of today are also known as "Millennials". And as they are digital natives, they thrive on internet for every indulgence including getting information, communicating or buying the products of their choice. They are willing to pay any amount to get what they want. By adopting a product designer tool, retailers can offer their customers with the freedom of personalization and give value for their money. Through a tool like this, customers can
- Display their art to others
- Select images, clip-art and colours
- Merge different features and create innovative products
- Have a preview of designed product and checkout easily
3. It drives innovation
These tools have helped retailers and customers to think beyond print. Retailers no longer have to indulge into mundane printing tasks and can boost their sales by helping customers to create personalized gifts, business verticals and marketing collaterals. If you want to go beyond the realms of stereotypical printing errands, investing in a tool like this is a great idea.
Why is the popularity likely to increase in the future?
User-engagement is one of the major objectives of marketing strategies today. It is important to involve the customers and drive them from just surfing around your store to purchasing your product. A product designer tool makes customers visit your ecommerce store often, engages them in interactive activities like sharing and commenting on social media, helps customers to get attached to your products as the product is designed by them.
The popularity of these designer tools will rise in the future as they address all the demands of customers, provides them with a memorable buying experience and gives them a reason to come back to your ecommerce store. It also brings several referrals resulting into increased brand awareness for your business.
You can find several user-friendly and feature rich tools that help your customers to design on t-shirts, caps, bags, mugs, mobile covers, jewellery and much more. Make sure you invest into one of these at the earliest as it is one of the must have technology in today's times!