For all the ecommerce store owners who have embraced web to print technology and own a web to print storefront, things might have changed. In a good way, of course. They could finally empower their customers with a personalization tool and bring a smile on their face by providing them what they wanted. If you are one of these e-store owners; let me tell you, that is only half a battle won. Once the trends change and the technology advances, you will have to make efforts to bring certain changes to your web to print store.
Some web to print experts believe the success of a web2print system depends on whom you assign the task of maintaining the web to print system. David Zwang, the consultant of Zwang & Company, (a firm that specializes in process analysis, and strategic development of firms in the fields of information publishing, design and printing) says that "It is important to find a professional firm that takes up a special responsibility for implementation, training, and maintenance of your web to print software/storefront).
Through this blog, we will provide you with some tips and insights on maintaining and spicing up your web-to-print ecommerce store.
Check the Scalability
Some of the web to print technology solutions can get quite complicated with time. Several come with a high monthly fee and are not flexible enough to provide e-store owners with the features they want. Also, after few years of software integration, the companies don't offer with consistent and efficient customer support.
Sometimes, if middlemen are involved, it gets even more complicated for the e-store owners to reach the web-to-print service providers. So, even if you pride on having a web-to-print store, it is important for you to check whether it's flexible and scalable enough to serve your needs with passing years.
Implement Workflow Automation
Every web-to-print store has a defined workflow. Preflight, file delivery, soft proofing, approval etc. are some of the processes that are a part of daily print production lifecycle. Now, a minor glitch in one of these processes and several things can go wrong!
By having a web to print ERP in place, you can define every stage of the workflow and automate it. Many popular companies like Kodak PRINERGY, Brush Your Ideas, Kodak INSITE Storefront etc. provide pre and post press workflow solutions to the ecommerce business. If you wish to make smooth deliveries and wish to see an upsurge in your orders, print ERP is your way to go.
Get Rid of Extra Features
Ask any web to print provider about the features and functionalities of their tool and they will provide you with a huge list of features which can be compiled into a book! Well, just so that you know, it is better to have few well-developed and efficient features than having too many that are worthless.
In case you are planning to add more features to your currently existing web to print storefront, make a list of the major objectives you want to fulfill and in what ways they can help you. Thereafter, you can consider adding those features. Get rid of the old and extra features as it might overwhelm your customers.
Keep Adding New Products
If you are providing a superior quality web to print solution, it is also important for you to keep adding new products to your catalog. Updating your e-store from time to time and adding new products at regular intervals will keep the interest of your customers alive.
The only condition is, the products that you add to your e-store must have a printable surface and your printers should be able to provide with smooth and effective printing. By expanding your store with more personalized products, you can ensure that your customers find new every time they visit your store.
Run Marketing Campaigns
Being a B2C web to print store, you must mull over questions like, how will you drive people to your website? Will you run Google Adwords Campaign or will you indulge in some strategized SEO activates? Well, these are good ideas for making your web presence strong.
Word of mouth marketing works up to some extent if you provide discounts, giveaways, and coupons pertaining to the products of your brand within your vicinities. However, you must also run marketing campaigns on social media. Create a page, invite the right audience to like it and keep promoting your products on special occasions. It will make a huge difference in the popularity of your e-store.
Get into the Groove, But Carefully...
With the evolution of web to print industry, several ecommerce store owners have started understanding the importance and benefits of having a web to print store. Not just that, they strive to make it better with each passing day. If you are planning to do the same, you are on the right track. But, you must embark upon the journey carefully as you might get carried away by the companies that promise you of great features without understanding your objectives.
Brush Your Ideas – The Silver Bullet to Your Arsenal
Are you looking for an all-inclusive web to print solution? We serve 3 kinds of customers. One – those who need a web-to-print tool to enable their customers to create unique and print-friendly artefacts on their products. Two – those who want a web-to-print ERP to set automated workflow to their print lifecycle. And last but not the least, a ready to sell web to print store that entails one or all the above functionalities and more so that you can indulge into stress-free selling.
If you see a brighter future in web to print but lack the technical knowhow for the same, don't be reluctant. Check out our demo, provide us with the list of your requirements, discuss your business objectives with our web-to-print experts and we would be more than happy to help you!