Summary
Do you know?
With just one single technique, the sales of Coca-Cola increased by more than 19% under their “Share a Coke” initiative!
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Similarly, Oreo also introduced a “color-filled” initiative, which was highly successful, with customers willing to pay $20 more than the standard price for their cookies.
And Nutella, the world’s favorite chocolate spread, sold 7 million jars just within a month using this strategy.
One simple technique was all it took for these brands to win hearts and build loyal customers.
So what they did was they made their offerings customer-centric by introducing customization into their packaging.
And tada!
They were able to deliver an experience that their buyers will always remember.
Adding a personal touch to packaging is not limited to these well-known brands; many small businesses and start-ups are able to build a more loyal customer base with custom commercial packaging.
Thus, it is now becoming an essential sales strategy. So, let’s take a closer look at this strategy and the benefits it can provide for your business.
You’ll also learn how to perfectly customize your packages and what mistakes to avoid when doing so.
What is custom packaging?
As packaging is the first thing to get noticed about your product, businesses today are constantly looking for innovative ways to make it attractive and unique. Because about 60% of shoppers who walk into your store are likely to go for attractive custom packages containing the product.
And one way to make sure that your packaging is attractive enough for them is to customize it according to your product and by attaching an experience that matters most to your customers.
Thus, custom packaging is a technique for tailoring the covering of your product as per its structure and adding a personal touch that emotionally engages your buyers.
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Let’s look at the Nutella Unica campaign to understand this better. Ferrero provided an opportunity for buyers to design the labels of Nutella jars however they liked. This was conducted at various Selfridges department stores. Buyers designed the labels on a mobile device or tablet, and the employees printed them and attached them to their jars.
They really made their buyers feel special as per their tagline, “There is no one like you.” It was indeed a very successful campaign for the company.
Want to run a successful campaign like theirs?
Here’s a great tool that will easily assist you with the same.
Why are businesses opting for customized packaging instead of stock packaging?
Enhance Brand Awareness
As 63% of customers choose to purchase a product again simply because of its packaging design, you can create a unique identity for your product through custom-printed packaging boxes.
Designing the outer covering of your product creatively will help your customers identify your brand easily. Additionally, if someone is purchasing from you for the first time, they can easily remember your product because of the great first impression and will surely return to purchase it again.
This becomes extra important when you have an e-commerce website. As the packaging is the first point of physical contact with your product, you have to make sure it is as great as the product itself. With help of custom commercial packaging, you can also promote your other products and future deals. Apart from that, conveying your values and goals can become super easy with customization.
These can not only convey your desired message to your target audience easily but also help to create a long-lasting impression on the minds of your buyers.
Provide an Outstanding Unboxing Experience
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Imagine how special your users can feel after reading a personalized humorous message on the top of your packaging or a note when they open the kit.
The above example of packaging from “Pottery with a Purpose” is a great example of the same. Once you unbox the kit, you’ll discover a unique message on the top and cute little elements and notes inside their custom printed packaging boxes. This strategy has been intensively used by them to make their brand stand out.
Enhance your customer experience with personalized notes and custom-printed packaging boxes!
Connect Better with Customers
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If a health-conscious person is looking for a chocolate bar, what, according to you, will attract them more: a basic packaging with a brand logo or custom printed packaging with all the healthy ingredients listed on it in detail?
Second one, right? Hu, a chocolate brand whose mission is to sell consumers chocolate bars with healthy and simple ingredients, did the same.
This is a great technique to use if you want to target the pain points of your buyers and want to connect with them emotionally. And when it comes to making your buyers aware of your product offerings, no one can beat the power of custom packaging.
Get More Conversion With Better Presentation
The average supermarket in North America carries a whopping 28,000 different products. Also, with so many options available online for the same product, you must have a strategy that makes your product stand out.
And the packaging is the first thing that people notice about your product. So, presenting it aesthetically can definitely boost your conversion rates. As it is visually appealing and also helps to advertise your desired message.
Promote Your Brand on Social Media
According to The Packaging Company, 40% of online shoppers say they are more likely to share a product image or video on social media if the packaging is branded and interesting. Hence, custom packaging can help in promoting your product on social media.
This will not only make your existing customers happy but also attract new ones.
Do you want to influence your customers and deliver a captivating experience that they look for again and again?
Surge Your Sales With Sustainable Packaging
Businesses today have gone one step further in selling their products with custom packaging. Many green entrepreneurs are now opting for eco-friendly packaging with personalized messages printed on it.
As a result, it enables them to reap multiple benefits from a single initiative. This makes their product more attractive to buyers without causing any harm to the environment.
According to McKinsey, one out of four consumers says they are planning to focus more on environmental issues and will pay more attention to social aspects in their shopping behavior. Also, 83% of consumers now prefer positive activism, showing support for companies by buying from them rather than avoiding those whose practices they disagree with.
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Boxed water is one prominent example of the same. Everyone is aware of the harm that plastic bottles cause to our environment. So, this company came up with the initiative of selling water in environmentally friendly custom printed boxes rather than plastic bottles. And guess what? Buyers are definitely loving it, as they reported a whopping revenue of $5 million in the previous year.
How To Create Quality Customized Packaging?
Pay Attention to the Details
Custom printed packaging is all about the little things you add to your packaging. As a result, each and every detail must be thoroughly examined before finalization. Size of your packaging, colour combinations, font size and colours, whether all your content is inside the safety lines or not to avoid trimmed images and fonts, etc.
Don’t create complicated packaging
Creating custom packaging as per your product and target audience is important, but don’t make it too hard for them to either unpack or understand it. Make sure your buyers are easily able to open the packaging so it doesn’t consume more of their time.
Also, don’t write too complicated or long messages on your packaging as people may not be able to understand them, and this will not create the intended results.
Pick quality materials
Whether you are creating your own packaging or getting it outsourced, you must rely on durable materials, as they will make your product last longer and protect it from any harm. This is especially important if you run an e-commerce store, as the shipping process can harm your products, resulting in broken or damaged products for your customers.
Avoid typos and low-resolution images
To build trust and reliability, it is extremely important to avoid any typing errors on your packaging. So, it’s essential to thoroughly proofread everything before printing your packages. as they cannot be redone once printed,
Also, if images on your product are not clear or misleading, they will not send a clear message to your buyers, and they may refrain from purchasing your products. So, always make sure to put clear images along with correct spelling and grammar on your custom packaging.
Consider what your customer wants
Try to know more about your target audience and find out the following answers:
What are their age groups? Why are they looking for a product like yours? What are their aspirations and values? What are their pain points, and what do they dislike the most? Find answers to all these questions before making decisions about your package design.
Introduce a DIY Feature
Designing your packaging as per your target audience can become difficult, as not every individual will be attracted to the same type of packaging. To overcome this, you can introduce them to a feature that lets them design the packaging on their own.
This will not only help them create the custom packaging they desire but also make the ordering process more engaging. For example, if you are accepting orders online for your bakery, you can allow buyers to customize your cake boxes as per the occasion they are ordering for.
To make this possible, you can integrate our contemporary box packaging design software, which will allow your customers to design your product packaging as they like. Its dynamic yet easy-to-use features will make designing a child’s play even for a nontechnical customer to decorate the packages. You can restrict them to design the areas you don’t want your customers to change. Also, you don’t have to worry about the pre-press process, as you’ll receive an editable, print-ready pdf once they place the order. Hence, it will be a win-win situation for both you and your customers.
This was just an outline of the extensive features of our package box design software. You can deliver an extraordinary experience to your buyers with the help of this tool. We can schedule a personalized demo based on your needs so you can see other features of our tool and start delivering next-level personalized packages to your customers right away.
How to offer customization in packaging to customers
Offering customization in packaging to customers can be a great way to enhance their experience and add value to your products.
Here’s a step-by-step guide on how to offer customization in packaging:
- Choose the right type of packaging:
First, consider the various types of custom packaging available, such as corrugated boxes, paperboard boxes, paper bags, rigid boxes, envelopes, and bubble mailers.
Select the packaging type that aligns with your product and brand.
- Integrate a packaging designer tool:
Find a packaging designer tool that provides customization functionalities.
Look for features like shape and size selection, color customization, graphic design options, and text editing capabilities.
Ensure the tool seamlessly integrates with your website or online store. Ensure the packaging designer tool has a user-friendly interface that is easy to navigate and understand.
- Customize design options:
Determine the specific design options you want to offer customers.
This can include selecting box dimensions, colors, and patterns, adding logos or images, and choosing font styles.
Tailor the design options to align with your customer’s preferences and brand aesthetics.
- Set pricing and order process:
Determine how pricing will be calculated for customized packaging. Consider factors such as the complexity of the design, the materials used, and the quantity ordered.
- Promote customization options:
Highlight the availability of customization options on your website or online store.
Utilize marketing channels such as social media, email campaigns, or product pages to promote personalized packaging as a unique selling point.
Make Your Brand Stand Out
A business does not become successful overnight; it becomes prosperous as a result of your daily efforts and the right strategy. Custom packaging is one such strategy that can deliver a great ROI to your business for a long time.
And with every business now familiar with it, you have to go one step further and think outside the box to make your packaging strategy more impactful. And the best way to accomplish this is to allow your buyers to design their own packaging. This not only makes them feel special but also makes the process more intriguing for them.
You can connect with each of them individually, resulting in more repeat business and satisfied customers for your brand.
If you want to know more about this or want to deliver an “out of the box” experience to your customers, get in touch with us today. Our team of experts will guide you through the entire process and make it hassle-free for you.
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