Summary
“Don’t judge a book by its cover,” they say. However, unlike in old times, there are so many choices available for a single genre today.
And deciding which book to read from such a long list can be difficult. Thus, if the cover of a book intrigues someone, they are surely going to consider buying it after taking a closer look at it.
The same thing happens with your products. There are so many options available today for a single product category. Considering the abundance of buying options available, your product must stand out. And one of the best ways to do it is by customizing your product label.
In times when a person only takes 7 seconds to decide whether to buy your product or not, it becomes crucial for you to design attractive yet informative product labeling.
You can also allow your buyers to add fun elements and text to your product labels with the help of online label design software. This can make your labels even more interactive.
In this blog, you will discover the latest trends in custom labeling and the benefits they can provide to your business and customers.
Custom Label Design Trends
1. Simplicity is Attractive
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We all feel connected to something that is simple, familiar, and easy to understand. No one likes complications and difficulties. The same goes for labeling.
Designing complicated and more content heavy packaging can sometimes confuse buyers.
However, when you design it simply, using one or two font styles, and highlight the use case of your product, it becomes easier for them to find out what your product actually does and how it can help them.
The Ordinary skincare brand, for example, does not use fancy words or extravagant designs on its labels. They just put out their basic logo and the ingredients their product contains. This helps buyers find the perfect product to rectify their skin problems.
2. Try Varied Colors
Colors please our eyes and make our hearts smile. Adding color to your labels can help your target audience remember your products and find them more easily among different categories.
Varying colors used in the packaging can evoke different emotions.
The colorful custom labeling and packaging by Bath & Body Works, for example, helps customers differentiate their scents. This also elevates their customers’ experience.
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This colorful yet minimalistic packaging style helped them grab the best packaging experience award, too.
Thus, adding color can influence buying decisions and make your product more visually appealing in the eyes of buyers.
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3. Tell a Story
Stories are engaging and help customers connect better with your brand. Using the right image and colors, one can convey many things without even using a word.
Using creative illustrations and designs, you can easily portray your brand message.
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Scanwood is a wooden utensil brand. They demonstrated very creatively through labeling that their products are made using eco-friendly processes and natural ingredients.
This helped the brand attract more customers by making its labeling understandable to people with different languages.
4. Be Concise Yet Informative
Besides logos, companies are also highlighting the key ingredients of their products on labels to influence buyers. This type of custom labeling has become crucial for health supplements and cosmetic products.
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Customers today are aware and will check to see if your products contain comedogenic substances, parabens, sulfates, and so on. They are now looking for organic products, and companies are highlighting this in their packaging.
5. Make Buyers Part of Your Label Design
When Nutella decided to allow their buyers to design their own labels, their customers went mad. All customers have to do is, visit their website, type their name, and submit the on-pack code to receive Nutella jars with their names on them.
This was a huge success and turned out to be the biggest campaign for Ferrero in the UK and Ireland. Several other companies, such as Oreo and Coca-Cola, also introduced similar campaigns and succeeded in boosting sales.
You can also run similar campaigns or give your customers the ability to easily customize their labels with the help of custom label software.
Integrating custom label design software in your existing eCommerce store can help buyers create personalized labels, making the purchasing process more engaging and fun. You can also get into the business of custom label printing with the help of this dynamic label printing solution.
This software offers your buyers a variety of font options that they can use to add any text they wish. Moreover, they can also upload images from their personal devices or social media platforms. To make labels more eye-catching, they can select any clipart from the gallery of 1,000+ clipart.
Apart from this, one can also add QR codes to labels that aid in communicating important information. It also has a “bleed cut safety line feature” to assure perfectly printed custom labels.
And the best part is that you don’t have to worry about stating your customers’ changes in price based on the customizations they made. This software comes with a live pricing feature that showcases the real-time pricing of your product according to changes made.
These are just a few of the software’s standout features. To explore more such features and get actual experience with this software, you can also schedule a free, personalized demo at your convenience.
Explore our label design tool to let your customers make colorful labels for their products
6. Be Witty
From IKEA’s funny and creative ad to McDonald’s witty hoardings, humor has always helped brands create a longing impact on viewers’ minds.
Many brands have started implementing this strategy on their labels as well.
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Elderbrook is one such brand. They wanted to offer a healthy alternative to water. However, they didn’t want to make fake promises like giving one Popeye’s muscle by just drinking one sip of their product.
They just wanted to show that their drink tastes good and is better than other sugar-refined drinks. So, they came up with this witty packaging idea. This helped them create a unique impact on the minds of buyers.
7. Hand Lettering
Brands like to be creative when it comes to showcasing their products. This approach often results in an organic effect,such as irregular lines or natural texture fills. These details serve to differentiate a product and give it a distinctive, non-digital appearance.
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The emotional connection between the customer and the product can be strengthened with such labels. As a result, hand-lettering is poised to make a significant resurgence in the following year. Regardless of the approach taken, it is evident that the popularity of this artistic technique will skyrocket.
8. Old School
In a time before the internet and fast transportation, people found happiness in simple pleasures. Can you recall the joy of receiving something special in the mail?
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This nostalgic experience has become increasingly rare. You can use such an idea for your business to build that special connection with your customers.
9. DieCut
Designers use die cuts when creating labels to showcase the product in a manner that captures attention and builds trust. You can use a die to mimic a brand’s logo or form whimsical shapes.
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Such designs have the potential to make potential buyers pause and take notice of your product. This definitely helps in creating brand awareness.
10. Eco-friendly
Call it natural, biodegradable, sustainable, or anything else; whatever term you give it, one cannot dispute the fact that using environmentally friendly packaging design is becoming popular and will remain so for some time to come.
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The best part about this is that it saves the companies a ton of money while also having a positive effect on the environment. It is a situation where everyone wins. Additionally, we can expect to see this trend on the market as designers continue to come up with inventive and engaging ways to promote green packaging.
Benefits Your Product Will Gain From Custom Labeling
Aids in Advertising
A label aids in distinguishing one product from others on the shelf. When your label is customized with your USP, you gain an advantage over your competitors because it is easy to distinguish your product from theirs.
Also, when your labels are attractively designed, customers are enticed to purchase your product. Thus, custom labels are a great way to effectively promote your products.
Communicate Your Message to Buyers
Through custom labeling, you can pass on any information about your product to buyers. You can highlight each and every ingredient and also write content that will directly impact the buyer’s mind.
Makes Your Product Stand Out
Any American buyer has an attention span of 8 to 12 seconds. So your product must have an element that will make buyers choose it from the hundreds of options available today.
When your labels are designed with bold fonts, attractive colors, and illustrative images, they become attractive and tend to draw people toward them. Thus, custom labeling makes your products attractive and eye-catching.
Increases Brand Loyalty
A uniquely customized label makes it easier for buyers to remember your product. And once they establish this association, they will become familiar with your brand. This will make your product trustworthy and recognizable in their eyes, leading to repurchases.
It’s time to level up your product labeling
Basic labels are everywhere. But when you wish to take your product a level above your competitors, you must do something extraordinary. And custom labeling can assist you in accomplishing the same.
For that, you will need label design software. This software by PrintXpand can be easily integrated with your storefront, no matter what ecommerce platform you use. Once the label design tool is up and running, all your customers will be able to design the labels for their products.
Your customers can:
- Customize a variety of personalized labels, like photo labels, mailing, packaging, mailing, etc., with label design software by PrintXpand.
- Intuitive interface for easy customization.
- The software is built with a mobile-first approach so that you can deliver great experiences on all devices.
- The tool comes with features like ready label templates, form-based customization, text and image editor, safety line manager, etc.
- Compatibility with any eCommerce platform like Magento, Shopify, PHP, Opencart, BigCommerce, Prestashop, etc.
- Dynamic & live pricing system, variable data printing, and the ability to enable/disable features, are some of the best features of our label design software.
So, delegate this task to your buyers to create extra engagement and enhance their ordering experience. This will not only make them come to you again but also attract new customers to your business.
If want to know more about our label design tool, we can arrange a personalized demo with our team of experts.
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