"Web-to-Print" is one of the biggest catchphrases amongst the ecommerce store owners of today. So what exactly is Web-to-Print? Is it merely about a tool that enables customers to add a personal touch to products of their choice? The answer is "No". Web-to-print storefront software is much more than that. It is a complete package that enables you to manage different aspects of your store and allows your customers to log in, design, order and checkout.
Several researches have proved that business owners are reluctant when it comes to purchasing printing storefront solutions. This is because they see it as more of a tool and less of a solution. When you invest in an all-inclusive web-to-print storefront, remember that you are investing on the company that offers these solutions. And when you are investing into a solution as such, you need to look at certain functions and features that the solution you are being offered, must have. Let us understand some of them in detail.
1. Excellent User-Interface
It is quite obvious that if the product designer tool of your storefront is not user-friendly, it will have low adoption rate amongst clients. This is applicable especially to a web2print storefront wherein all the products are designed by customers with the help of a tool. So before you integrate or build a website having product designer tool, make sure the customization, review process and checkout are smooth. Sometimes, a product might look glamorous but doesn't provide with ease of use. So, remember that simplicity and elegant design are of utmost importance in a web-to-print platform. It can also have additional features like product search, coupon management, multilingual support etc.
2. Domain and Server set-up
When you decide to get your storefront built by a trustworthy company, it suggests you with the right domain name for your ecommerce store. Not only that, it also helps you with a robust server setup that scales up with the expansion of your business. But having your server hosted is not enough. You also need to maintain and protect it. So when you strike a deal for a web-to-print store, make sure the company is ready to maintain your server even if is charging monthly fees for the same. For the security of your server and protecting it from getting hacked ask if these companies offer you with fraud monitoring.
3. Easy Admin Management
As an Admin of an extensive web-to-print store, you need to take care of a lot of things. And management of store products is one of the biggest tasks. The backend of the website should be built in such a way that you can easily add products and their variants by linking them to each other. Admin should be able to set prices of products and change them whenever the need be. To check whether you are making progress with your print store, a system to track store sales can be incorporated to your website. CMS pages like About Us, Contact Us and FAQs etc should be included.
4. Payment Gateway Integrations
If your payment gateway has loopholes, it will lead to cart abandonments and you might incur huge losses. Make sure your store has multiple payment gateways making it easy for your customers to check out. The checkout page should also have the facility to select from different shipping options so that your customers can be assured that their product will be delivered on time.
5. Timely Customer Support
Even if the software is easy to use, there will be many customer service related issues that need to be taken care of. Some software providers also give training as to how to use the software and resolve problems that might arise while using it. Once you know and understand your product well, you will be able to explain its benefits to your customers, resolve their complaints and help them make the most out of it. In case you are not able to resolve the issues, your service provider should be able to help you.
Ideally, you should choose a provider that offers you with a ready to use templates, designs, clipart and your products added to the store. If you are not a technical person, they should be able to troubleshoot the UI/UX, upgrading tasks etc.
In short, the lesser aspects you have to deal with, the better is your printing storefront solution. So what are you waiting for? Get in touch with the best web-to-print store providers now!